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pbpost's engagement rate sits at 0.78%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 92% are videos and 8% are photos. Notably, videos tend to get 22.0x more engagement than photos. Captions lean moderate, averaging 182 characters.
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The Palm Beach Post
The best photos, videos and news coverage from across Palm Beach County. News tip? Email us: breakingnews@pbpost.com R...