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pcmag's engagement rate sits at 0.07%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 75% are videos and 25% are photos. Notably, videos tend to get 3.1x more engagement than photos. Captions lean detailed, averaging 574 characters.
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PCMag
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More than 40 years of expert #technology know-how and thousands of reviews makes us pretty great at this