pendleton_wms
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@pendleton_wms

Pendleton Woolen Mill Store

PublicCommunity
12
Posts
10.9K
Followers
166
Following

Exclusive source of @pendletonwm fabrics, remnants, and crafting supplies. Use #mypendletonproject for the chance to be featured.

linkin.bio/pendleton_wms
12 posts analyzed

@pendleton_wms Profile Analysis Summary

Based on the last 12 posts

When we look at how pendleton_wms's audience interacts with their content, we see an engagement rate of 0.03% β€” that's about -1 likes and 4 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 18.5x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 88 days β€” a infrequent rhythm. Captions tend to be concise, averaging around 124 characters.

Key Metrics

10.9K

Followers

166

Following

12

Total Posts

0.03%

Engagement Rate

-1

Avg Likes

4

Avg Comments

Authority Score

28/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

10,855 followers

Engagement
0/30

0.03% engagement rate

Content
0/20

12 posts, 4 avg comments

Growth
13/15

65.4:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

-12

Total Likes

51

Total Comments

Engagement Rate

0.03%vs 2.5% (avg)
-99%

Your engagement rate is 99% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

-1vs 2,000 (avg)
-100%

Your average likes are 100% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

4vs 80 (avg)
-95%

Your comments are 95% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Low consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
-134

The Pendleton Woolen Mill Store is a one-of-a-kind location with fabrics made in the USA available b...

View on Instagram
Content
Video
High Performer
-15

We’re adding new selvage and scraps every day! During our Semi-Annual Fiber Arts Sale, buy one and g...

View on Instagram
Content
High Performer
-14

Our Notions Sale is happening now! 🧡 Save 40% on all notions while supplies last - don’t miss out!

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives -1 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Better
Avg Likes-1
Avg Comments7

Photos

Avg Likes-1
Avg Comments1

Videos outperform photos by 6 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">94.6</span>%

Likes Trend

+0.0%

Before: -1 avg

After: -1 avg

Comments Trend

-81.4%

Before: 7 avg

After: 1 avg

Total Engagement

-94.6%

Before: 6 avg

After: 0 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
8
101-500 chars
Long
500+ chars
Short
Likes-1
Comments2
MediumBest
Likes-1
Comments6

Average caption length: 124 characters. Medium captions (101-500 chars) perform best with 5 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#Μ·

Without Hashtags

Better

12

posts

Avg Likes-1
Avg Comments4

Average 0.0 hashtags per post. Posts without hashtags perform 3 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 10.9K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.015

Excellent

Engagement Rate

0.03%

Below average

Total Followers

10.9K

Following 166
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 3-5% benchmark for small accounts
  • β€’ Average of -1 likes and 4 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

sale(5)
strips(4)
supplies(3)
shop(3)
fabric(3)
save(3)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional41% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Photography & Art

Focus on visual storytelling and artistic content

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance50%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance50%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English88%
Portuguese9%
French3%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post-3

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated -3 accounts.

Best Time to Post

Best performing time: Wednesday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @pendleton_wms's recent content

@pendleton_wms's engagement rate of 0.03% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 88 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 10.2x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 124 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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