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peta's engagement rate sits at 0.40%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 5.1x more engagement than photos. Content shows up about every 7 days. Captions lean moderate, averaging 213 characters.
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PETA
Every animal is someone 🐰🐭🐷🐵🐮🐶