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pewresearch's engagement rate sits at 0.35%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 67% are videos and 33% are photos. Notably, photos tend to get 3.3x more engagement than videos. Content shows up about every 17 days. Captions lean moderate, averaging 408 characters.
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Pew Research Center
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Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping th...