@phantogram
PHANTOGRAM
best friend shit @sarahbarthel + @jmcphantogram
@phantogram Profile Analysis Summary
Based on the last 12 posts
When we look at how phantogram's audience interacts with their content, we see an engagement rate of 2.61% — that's about 5.9K likes and 131 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 45% higher, which suggests a genuinely engaged community.
Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, video content tends to spark 7.3x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 9 days — a infrequent rhythm. Captions tend to be concise, averaging around 83 characters.
Key Metrics
232.4K
Followers
71
Following
12
Total Posts
2.61%
Engagement Rate
5.9K
Avg Likes
131
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
232,375 followers
2.61% engagement rate
12 posts, 131 avg comments
3272.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
71.2K
Total Likes
1.6K
Total Comments
Engagement Rate
Your engagement rate is 45% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 26% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 48% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
we’re back baby, did y’all miss us 🤘 grab tickets to our upcoming shows through the link in our bi...
View on Instagram
Europe/UK - we’re adding more 🤘🏼 New headline dates added around our shows with @linkinpark plus ...
View on InstagramAnalyzed 12 posts. Top content receives 29K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 25.1K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">41.0</span>%
Likes Trend
-42.0%
Before: 7.5K avg
After: 4.4K avg
Comments Trend
+22.7%
Before: 118 avg
After: 144 avg
Total Engagement
-41.0%
Before: 7.6K avg
After: 4.5K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 83 characters. Medium captions (101-500 chars) perform best with 11.3K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 6.1K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 232.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.000
ExcellentEngagement Rate
2.61%
Above averageTotal Followers
232.4K
Following 71- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 5.9K likes and 131 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Food & Cuisine
Food-related content and culinary experiences
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 17.8K accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @phantogram's recent content
@phantogram's engagement rate of 2.61% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 9 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 4.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 83 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.