pictoline's engagement rate sits at 1.25%. This is right in line with the 1.2% average for accounts with 1M+ followers — a healthy, steady performance.

Out of the last 12 posts, 25% are videos and 75% are photos. Notably, videos tend to get 1.3x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 149 characters.