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popsugar's engagement rate sits at 0.96%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow β though every community is unique.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 620.5x more engagement than videos. Content shows up about every 6 days. Captions lean detailed, averaging 564 characters.
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Popsugar
The bright spot on the internet β§ @popsugarbeauty