practical.magic.apothecary's engagement rate sits at 8.75%. That's 250% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, photos tend to get 194.7x more engagement than videos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean moderate, averaging 330 characters.