proform
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@proform

ProForm

PublicBrand
12
Posts
75.3K
Followers
282
Following

Home workout equipment to help you train to live. Powered by @ifit #Train2Live 💪

proform.com
12 posts analyzed

@proform Profile Analysis Summary

Based on the last 12 posts

When we look at how proform's audience interacts with their content, we see an engagement rate of 0.68% — that's about 473 likes and 40 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 1.9x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 15 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 244 characters.

Key Metrics

75.3K

Followers

282

Following

12

Total Posts

0.68%

Engagement Rate

473

Avg Likes

40

Avg Comments

Authority Score

54/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

75,256 followers

Engagement
8/30

0.68% engagement rate

Content
7/20

12 posts, 40 avg comments

Growth
15/15

266.9:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

5.7K

Total Likes

482

Total Comments

Engagement Rate

0.68%vs 2.5% (avg)
-73%

Your engagement rate is 73% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

473vs 2,000 (avg)
-76%

Your average likes are 76% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

40vs 80 (avg)
-50%

Your comments are 50% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

1

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
2.6K287

Let the Trainer Games begin! Now Streaming on Prime Video‼️ #ifittrainergames #ifit

View on Instagram
Content
High Performer
2.3K124

Drop a 🩷 to wish Ashley luck! Tomorrow at the Boston Marathon Expo, iFIT Trainer Ashley Paulson tak...

View on Instagram
Content
High Performer
62562

Missed your shot at the 2026 TCS Sydney Marathon? iFIT is giving 10 runners the opportunity to join...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 2.6K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes677
Avg Comments72

Photos

Avg Likes371
Avg Comments24

Videos outperform photos by 354 avg engagements per post.

Engagement Trend

Overall Trend

Stable

Comparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-green-400">4.3</span>%

Likes Trend

+8.6%

Before: 453 avg

After: 492 avg

Comments Trend

-35.5%

Before: 49 avg

After: 32 avg

Total Engagement

+4.3%

Before: 502 avg

After: 524 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
4
1-100 chars
Medium
7
101-500 chars
Long
1
500+ chars
ShortBest
Likes648
Comments73
Medium
Likes439
Comments27
Long
Likes8
Comments0

Average caption length: 244 characters. Short captions (1-100 chars) perform best with 721 avg engagements.

Hashtag Performance

With Hashtags

Better

5

posts

Avg Likes1.1K
Avg Comments95

Without Hashtags

7

posts

Avg Likes26
Avg Comments1

Most Used Hashtags

#ifit×2#ifittrainergames×1#teamifit×1#mentalhealthmatters×1#moveforyourmind×1#mayreminder×1#ashleypaulson×1#worldrecord×1#ultra1×1#treadmillrunning×1

Average 1.2 hashtags per post. Posts with hashtags get 1.2K more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 75.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.004

Excellent

Engagement Rate

0.68%

Below average

Total Followers

75.3K

Following 282
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 473 likes and 40 comments per post

Hashtags & Captions

Top Hashtags

#ifit(2)
#ifittrainergames(1)
#teamifit(1)
#mentalhealthmatters(1)
#moveforyourmind(1)
#mayreminder(1)

Based on 12 recent posts

Top Caption Words

ifit(10)
trainer(5)
marathon(4)
today(4)
next(4)
darryl(4)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional34% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance55%

Business & Motivation

Entrepreneurship and motivational content

Relevance27%

Family & Relationships

Content about family and relationships

Relevance27%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English86%
Portuguese13%
German2%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post1.4K

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 1.4K accounts.

Best Time to Post

Best performing time: Thursday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @proform's recent content

@proform's engagement rate of 0.68% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 15 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 5.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 244 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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