programa.salao
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@programa.salao

Programa Salão

PublicDigital creator
12
Posts
5.5K
Followers
69
Following

💇‍♀️ Gestão fácil e acessível para salões. 🌟Organize, fature mais e teste grátis por 30 dias! 👇

programasalao.com.br/
12 posts analyzed

@programa.salao Profile Analysis Summary

Based on the last 12 posts

When we look at how programa.salao's audience interacts with their content, we see an engagement rate of 0.51% — that's about 28 likes and 0 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 18.8x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 40 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 416 characters.

Key Metrics

5.5K

Followers

69

Following

12

Total Posts

0.51%

Engagement Rate

28

Avg Likes

0

Avg Comments

Authority Score

38/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

5,490 followers

Engagement
8/30

0.51% engagement rate

Content
0/20

12 posts, 0 avg comments

Growth
13/15

79.6:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

337

Total Likes

0

Total Comments

Engagement Rate

0.51%vs 5% (avg)
-90%

Your engagement rate is 90% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

28vs 500 (avg)
-94%

Your average likes are 94% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

0vs 25 (avg)
-100%

Your comments are 100% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
2450

🤣 Quem nunca passou por isso no salão que atire a primeira tesoura! 💇🏻‍♀️✂️ Empreender é assim m...

View on Instagram
Content
Most Comments
70

Seu talento merece mais do que correria e papelada. Chegou a hora de organizar, crescer e lucrar com...

View on Instagram
Content
Video
High Performer
320

✨ Quer atrair clientes todos os dias para o seu salão? ✨ Assista ao vídeo e descubra como aumentar s...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 245 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Better
Avg Likes53
Avg Comments0

Photos

Avg Likes3
Avg Comments0

Videos outperform photos by 50 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">93.4</span>%

Likes Trend

-93.4%

Before: 53 avg

After: 4 avg

Comments Trend

+0.0%

Before: 0 avg

After: 0 avg

Total Engagement

-93.4%

Before: 53 avg

After: 4 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
2
1-100 chars
Medium
4
101-500 chars
Long
6
500+ chars
Short
Likes4
Comments0
MediumBest
Likes72
Comments0
Long
Likes7
Comments0

Average caption length: 416 characters. Medium captions (101-500 chars) perform best with 72 avg engagements.

Hashtag Performance

With Hashtags

Better

8

posts

Avg Likes37
Avg Comments0

Without Hashtags

4

posts

Avg Likes10
Avg Comments0

Most Used Hashtags

#programasalão×5#gestãodesalão×3#empreendedorasdabeleza×2#salãoorganizado×2#donasdesalao×1#beleza×1#empreendedoradabeleza×1#lucronosalão×1#agendadigital×1#programasalao×1

Average 2.4 hashtags per post. Posts with hashtags get 27 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 5.5K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.013

Excellent

Engagement Rate

0.51%

Below average

Total Followers

5.5K

Following 69
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 5-10% benchmark for micro accounts
  • Average of 28 likes and 0 comments per post

Hashtags & Captions

Top Hashtags

#programasalão(5)
#gestãodesalão(3)
#empreendedorasdabeleza(2)
#salãoorganizado(2)
#donasdesalao(1)
#beleza(1)

Based on 12 recent posts

Top Caption Words

sal(21)
seu(17)
voc(11)
mais(9)
com(9)
por(7)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional38% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Portuguese45%
Spanish25%
Turkish17%
French9%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post84

Estimated based on average engagement × 3

Audience Summary

This growing account shows low engagement with primarily Portuguese content. Average post reaches an estimated 84 accounts.

Best Time to Post

Best performing time: Tuesday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @programa.salao's recent content

@programa.salao's engagement rate of 0.51% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 40 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 8.7x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 416 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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