@pullups
Pull-Ups Brand (North America)
Building BIG KID® Confidence with Pull-Ups® and Yureen & Terd, the #1 and #2 potty training pros! Follow us on TikTok! ⬇️⬇️⬇️
@pullups Profile Analysis Summary
Based on the last 12 posts
When we look at how pullups's audience interacts with their content, we see an engagement rate of 2.59% — that's about 280 likes and 8 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers — a solid, steady performance.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 19.2x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 6 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 317 characters.
Key Metrics
11.1K
Followers
564
Following
949
Total Posts
2.59%
Engagement Rate
280
Avg Likes
8
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
11,113 followers
2.59% engagement rate
949 posts, 8 avg comments
19.7:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.4K
Total Likes
98
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 86% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 90% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
#ad This partnership with Target and Pull-Ups couldn’t have come at a better time as we are just sta...
View on Instagram
Pull-Ups now comes in size 6T/7T and fits Big Kids ® 55-75 lbs. Tap the link in our bio to find a re...
View on Instagram
Every stage comes with different needs. Pull-Ups are made for daytime potty training. Goodnites are ...
View on InstagramAnalyzed 12 posts. Top content receives 2.5K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 358 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">370.9</span>%
Likes Trend
+379.6%
Before: 97 avg
After: 463 avg
Comments Trend
+176.9%
Before: 4 avg
After: 12 avg
Total Engagement
+370.9%
Before: 101 avg
After: 475 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 317 characters. Long captions (500+ chars) perform best with 1.3K avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 1.0 hashtags per post. Posts with hashtags get 383 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 11.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.051
ExcellentEngagement Rate
2.59%
Below averageTotal Followers
11.1K
Following 564- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 280 likes and 8 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Fitness & Health
Posts about fitness, workouts, and healthy living
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 839 accounts.
Best Time to Post
Best performing time: Sunday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @pullups's recent content
@pullups's engagement rate of 2.59% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 6 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 8.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 317 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.