@purebrewing
Pure Project
🏅 Award-winning San Diego brewery 🍺 We believe in beer as a force for good 🌾 Quality ingredients matter! 🍷 Now serving wine, hard seltzer, and mor...
@purebrewing Profile Analysis Summary
Based on the last 12 posts
When we look at how purebrewing's audience interacts with their content, we see an engagement rate of 0.42% — that's about 292 likes and 9 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 1.8x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 674 characters.
Key Metrics
72.3K
Followers
2.4K
Following
4.2K
Total Posts
0.42%
Engagement Rate
292
Avg Likes
9
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
72,338 followers
0.42% engagement rate
4230 posts, 9 avg comments
29.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.5K
Total Likes
110
Total Comments
Engagement Rate
Your engagement rate is 83% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 85% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 89% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
You’ve seen our 4-packs at Sprouts, Ralphs, Trader Joe’s, and Whole Foods… and now, we’re going BIG....
View on Instagram
Introducing our Taproom Anniversary Glassware Set! 🍻 Each special-edition glass will be availabl...
View on Instagram
Brewed by the amazing women of Pure Project, A Place Like Home is a tribute to the community we’ve b...
View on InstagramAnalyzed 12 posts. Top content receives 1.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 140 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">54.2</span>%
Likes Trend
-53.5%
Before: 399 avg
After: 186 avg
Comments Trend
-75.0%
Before: 15 avg
After: 4 avg
Total Engagement
-54.2%
Before: 414 avg
After: 189 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 674 characters. Medium captions (101-500 chars) perform best with 391 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.3 hashtags per post. Posts without hashtags perform 236 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 72.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.034
ExcellentEngagement Rate
0.42%
Below averageTotal Followers
72.3K
Following 2.4K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 292 likes and 9 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 877 accounts.
Best Time to Post
Best performing time: Saturday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @purebrewing's recent content
@purebrewing's engagement rate of 0.42% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 4.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 674 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.