@rayslaterb
Ray Slater Berry
Travel, Books, & Coffee Nooks 📚 Querying my debut YA Fantasy 💌 rayslaterberry1@gmail.com 🇬🇧 / 🇪🇸 / 🇸🇭
@rayslaterb Profile Analysis Summary
Based on the last 12 posts
When we look at how rayslaterb's audience interacts with their content, we see an engagement rate of 5.05% — that's about 526 likes and 39 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 102% higher, which suggests a genuinely engaged community.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, photo content tends to spark 2.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 64 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 437 characters.
Key Metrics
11.2K
Followers
3.1K
Following
12
Total Posts
5.06%
Engagement Rate
526
Avg Likes
39
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
11,175 followers
5.05% engagement rate
12 posts, 39 avg comments
3.6:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
6.3K
Total Likes
468
Total Comments
Engagement Rate
Your engagement rate is 102% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 74% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 51% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
These books changed me. They taught me about myself, people like me, and let me know I am not alone....
View on Instagram
What a YEAR! 🤓 Reality wasn’t doing it for me in 2025, so I packed up shop and jumped mind-first in...
View on Instagram
Analyzed 12 posts. Top content receives 2.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 369 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">184.4</span>%
Likes Trend
+184.2%
Before: 274 avg
After: 778 avg
Comments Trend
+186.8%
Before: 20 avg
After: 58 avg
Total Engagement
+184.4%
Before: 294 avg
After: 836 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 437 characters. Medium captions (101-500 chars) perform best with 800 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 2.8 hashtags per post. Posts with hashtags get 198 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 11.2K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.280
GoodEngagement Rate
5.05%
Above averageTotal Followers
11.2K
Following 3.1K- • Good ratio - more followers than following
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 526 likes and 39 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Nature & Environment
Posts featuring natural landscapes and wildlife
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 1.6K accounts.
Best Time to Post
Best performing time: Monday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @rayslaterb's recent content
@rayslaterb's engagement rate of 5.05% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 64 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 4.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 437 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.