@reddingchamber
Redding Chamber of Commerce
Local businesses organized to improve the business climate & contribute to the communityβs economic health. @visitredding
@reddingchamber Profile Analysis Summary
Based on the last 12 posts
When we look at how reddingchamber's audience interacts with their content, we see an engagement rate of 0.62% β that's about 32 likes and 2 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 3.8x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day β a highly consistent rhythm. Captions tend to be detailed, averaging around 662 characters.
Key Metrics
5.5K
Followers
1.1K
Following
12
Total Posts
0.62%
Engagement Rate
32
Avg Likes
2
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
5,508 followers
0.62% engagement rate
12 posts, 2 avg comments
5.0:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
388
Total Likes
23
Total Comments
Engagement Rate
Your engagement rate is 88% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 94% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 92% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.5
Posts per day
11
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
This is what we love about downtown Redding. π₯ A sea of tables down Market Street. Thousands of nei...
View on Instagram
Whatβs next for @raising_shasta? γ € In the latest episode of The City Builders Podcast, Jenna Berry s...
View on Instagram
Not all networking happens in the morning! After Hours is your chance to connect with fellow Chambe...
View on InstagramAnalyzed 12 posts. Top content receives 208 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 46 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">121.1</span>%
Likes Trend
+134.5%
Before: 19 avg
After: 45 avg
Comments Trend
-8.3%
Before: 2 avg
After: 2 avg
Total Engagement
+121.1%
Before: 21 avg
After: 47 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 662 characters. Long captions (500+ chars) perform best with 37 avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 2.8 hashtags per post. Posts without hashtags perform 20 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 5.5K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.199
GoodEngagement Rate
0.62%
Below averageTotal Followers
5.5K
Following 1.1K- β’ Good ratio - more followers than following
- β’ Engagement rate is below the 5-10% benchmark for micro accounts
- β’ Average of 32 likes and 2 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement Γ 3
Audience Summary
This growing account shows low engagement with primarily English content. Average post reaches an estimated 97 accounts.
Best Time to Post
Best performing time: Friday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @reddingchamber's recent content
@reddingchamber's engagement rate of 0.62% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 6.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 662 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.