@repurpose
Repurpose
Sustainable alternatives to single-use plastic 💚 Compostable 🌱 Renewable & upcycled materials 📍@amazon @wholefoods @costco @target @instacart ...
@repurpose Profile Analysis Summary
Based on the last 12 posts
When we look at how repurpose's audience interacts with their content, we see an engagement rate of 0.24% — that's about 70 likes and 15 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 5.5x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 10 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 387 characters.
Key Metrics
35.6K
Followers
1.1K
Following
12
Total Posts
0.24%
Engagement Rate
70
Avg Likes
15
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
35,576 followers
0.24% engagement rate
12 posts, 15 avg comments
33.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
838
Total Likes
181
Total Comments
Engagement Rate
Your engagement rate is 90% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 81% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
CREAMY CHIA PUDDING PARFAIT 🍓 protein + fiber is honestly hard to meet every day! So I like easy, ...
View on Instagram
Plants for the Planet! 🌍 What better way to celebrate Earth Day than with plants and plant-based ...
View on Instagram
California said no to plastic bags. Paper bags said “I’ll try.” 🫠 Our compostable bags said “We got...
View on InstagramAnalyzed 12 posts. Top content receives 409 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 105 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">42.0</span>%
Likes Trend
-56.0%
Before: 97 avg
After: 43 avg
Comments Trend
+87.3%
Before: 11 avg
After: 20 avg
Total Engagement
-42.0%
Before: 108 avg
After: 62 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 387 characters. Long captions (500+ chars) perform best with 141 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 3.6 hashtags per post. Posts without hashtags perform 180 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 35.6K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.030
ExcellentEngagement Rate
0.24%
Below averageTotal Followers
35.6K
Following 1.1K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 70 likes and 15 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 210 accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @repurpose's recent content
@repurpose's engagement rate of 0.24% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 10 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 5.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 387 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.