richardhammond's engagement rate sits at 5.10%. That's 325% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, photos tend to get 1.3x more engagement than videos. Content shows up about every 9 days. Captions lean concise, averaging 92 characters.