ritual's engagement rate sits at 0.39%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 23.6x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 460 characters.