rocketmonkeycoffee
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@rocketmonkeycoffee

Rocket Monkey Coffee Roastery

PublicProduct/service
12
Posts
5.1K
Followers
7.7K
Following

Small Batch Coffee Roastery. โ€ข 100% Arabica โ€ข Grade A Speciality Coffee โ€ข Retail & Wholesale โ€ขCoffee shop in-house 9-5 7days a week โ€ข Direct Trade

@rocketmonkeycoffee Profile Analysis Summary

Based on the last 12 posts

When we look at how rocketmonkeycoffee's audience interacts with their content, we see an engagement rate of 0.49% โ€” that's about 24 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here โ€” but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 1.8x more interaction than photos โ€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up pretty much every day โ€” a highly consistent rhythm. Captions tend to be moderate-length, averaging around 438 characters.

Key Metrics

5.1K

Followers

7.7K

Following

12

Total Posts

0.49%

Engagement Rate

24

Avg Likes

1

Avg Comments

Authority Score

19/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

5,090 followers

Engagement
7/30

0.49% engagement rate

Content
4/20

12 posts, 1 avg comments

Growth
1/15

0.7:1 follower ratio

Trust
0/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

288

Total Likes

10

Total Comments

Engagement Rate

0.49%vs 5% (avg)
-90%

Your engagement rate is 90% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

24vs 500 (avg)
-95%

Your average likes are 95% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 25 (avg)
-97%

Your comments are 97% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.8

Posts per day

Average

6

Posts per week

High consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
763

The Ayrshire 100 x Rocket Monkey Roastery 24 Hour Cycle Relay Event! ๐Ÿšด๐Ÿผโ€โ™‚๏ธ๐Ÿงก We are thrilled to h...

View on Instagram
Content
Most Comments
113

24h cycling relay - next Friday 22nd from 10am. Fancy getting involved? We only have a few space lef...

View on Instagram
Content
High Performer
320

Join me for a delicious slow flow, super chilled yoga session at Rocket Monkey Roastery in Ayr on Fr...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 76 likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes35
Avg Comments1

Photos

Avg Likes19
Avg Comments1

Videos outperform photos by 16 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">28.7</span>%

Likes Trend

-29.6%

Before: 28 avg

After: 20 avg

Comments Trend

+0.0%

Before: 1 avg

After: 1 avg

Total Engagement

-28.7%

Before: 29 avg

After: 21 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
6
101-500 chars
Long
5
500+ chars
Short
Likes29
Comments0
Medium
Likes19
Comments1
LongBest
Likes29
Comments1

Average caption length: 438 characters. Long captions (500+ chars) perform best with 30 avg engagements.

Hashtag Performance

With Hashtags

3

posts

Avg Likes25
Avg Comments0
#ฬท

Without Hashtags

Better

9

posts

Avg Likes24
Avg Comments1

Most Used Hashtags

#coffeeloverร—2#instacoffeeร—2#coffeetimeร—2#baristachallengeร—1#coffeeinstaร—1#instagramcoffeeร—1#coffeeandacakeร—1#cakescakescakesร—1

Average 0.9 hashtags per post. Posts without hashtags perform 0 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 5.1K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

1.517

Poor

Engagement Rate

0.49%

Below average

Total Followers

5.1K

Following 7.7K
Profile Insights
  • โ€ข Following exceeds followers - may indicate follow-back strategy
  • โ€ข Engagement rate is below the 5-10% benchmark for micro accounts
  • โ€ข Average of 24 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#coffeelover(2)
#instacoffee(2)
#coffeetime(2)
#baristachallenge(1)
#coffeeinsta(1)
#instagramcoffee(1)

Based on 12 recent posts

Top Caption Words

ayrshire(17)
cycle(13)
support(13)
rocket(11)
monkey(11)
may(11)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional36% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance67%

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance44%

Business & Motivation

Entrepreneurship and motivational content

Relevance33%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English85%
Portuguese14%
Spanish1%
German0%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post72

Estimated based on average engagement ร— 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 72 accounts.

Best Time to Post

Best performing time: Sunday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @rocketmonkeycoffee's recent content

@rocketmonkeycoffee's engagement rate of 0.49% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing video generated 3.2x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 438 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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