roof.development
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@roof.development

#МишаКрыша | ПЛОСКАЯ КРОВЛЯ

PublicProduct/service
12
Posts
17K
Followers
896
Following

Потапов Михаил #мишакрыша Делаю плоские крыши на коттеджах Террасы • премиум-дома и поселки Наши крыши не текут Напиши в директ

t.me/+6ZjLQL-TKkNiOGU6
12 posts analyzed

@roof.development Profile Analysis Summary

Based on the last 12 posts

When we look at how roof.development's audience interacts with their content, we see an engagement rate of 3.65% — that's about 600 likes and 20 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 46% higher, which suggests a genuinely engaged community.

Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 8.9x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 68 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 465 characters.

Key Metrics

17K

Followers

896

Following

12

Total Posts

3.65%

Engagement Rate

600

Avg Likes

20

Avg Comments

Authority Score

51/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

16,992 followers

Engagement
20/30

3.65% engagement rate

Content
4/20

12 posts, 20 avg comments

Growth
9/15

19.0:1 follower ratio

Trust
8/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

7.2K

Total Likes

244

Total Comments

Engagement Rate

3.65%vs 2.5% (avg)
+46%

Your engagement rate is 46% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

600vs 2,000 (avg)
-70%

Your average likes are 70% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

20vs 80 (avg)
-75%

Your comments are 75% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

High consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
5.8K180

Как испортить любой рулонный материал? ❌ Не нужно катать рулон так же, как в первой части видео. Ре...

View on Instagram
Content
Video
High Performer
4333

Современный поиск повреждения гидроизоляции на плоской кровле + локальный ремонт #мембрана #плоска...

View on Instagram
Content
Video
High Performer
17012

Крайне рекомендую перед сваркой швов на мембране изначально выполнять тестовую сварку. Таким образо...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 5.8K likes on average.

Content Type Analysis

Content Distribution

83%
17%
Videos (10)Photos (2)

Videos

Better
Avg Likes704
Avg Comments24

Photos

Avg Likes78
Avg Comments4

Videos outperform photos by 646 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">85.2</span>%

Likes Trend

-85.4%

Before: 1K avg

After: 153 avg

Comments Trend

-81.6%

Before: 34 avg

After: 6 avg

Total Engagement

-85.2%

Before: 1.1K avg

After: 160 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
2
1-100 chars
Medium
7
101-500 chars
Long
3
500+ chars
Short
Likes88
Comments2
MediumBest
Likes972
Comments33
Long
Likes72
Comments4

Average caption length: 465 characters. Medium captions (101-500 chars) perform best with 1K avg engagements.

Hashtag Performance

With Hashtags

8

posts

Avg Likes139
Avg Comments7

Without Hashtags

Better

4

posts

Avg Likes1.5K
Avg Comments48

Most Used Hashtags

#мишакрыша×8#плоскаякровлямосква×4#плоскаякрыша×4#плоскаякровля×3#пвхмембрана×2#кровельщик×1#скатнаякровля×1#мембрана×1#кейс×1#кровля×1

Average 2.3 hashtags per post. Posts without hashtags perform 1.4K better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 17K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.053

Excellent

Engagement Rate

3.65%

Above average

Total Followers

17K

Following 896
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 3-5% benchmark for small accounts
  • Average of 600 likes and 20 comments per post

Hashtags & Captions

Top Hashtags

#мишакрыша(8)
#плоскаякровлямосква(4)
#плоскаякрыша(4)
#плоскаякровля(3)
#пвхмембрана(2)
#кровельщик(1)

Based on 12 recent posts

Top Caption Words

resitrix(3)
roof(1)
development(1)
xps(1)
youtube(1)
rutube(1)

Common words filtered out for relevance

Content Themes

Product/service

Profile category: Product/service

Relevance80%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Russian100%

Detected from 12 post captions

Audience Engagement

Engagement LevelHigh

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post1.8K

Estimated based on average engagement × 3

Audience Summary

This established account shows high engagement with primarily Russian content. Average post reaches an estimated 1.8K accounts.

Best Time to Post

Best performing time: Wednesday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @roof.development's recent content

@roof.development's engagement rate of 3.65% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 68 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 9.6x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 465 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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