@rosslander
Tourism Rossland
Welcome to📍#Rossland BC 🇨🇦 𝑈𝑛𝑠𝑝𝑜𝑖𝑙𝑒𝑑. 𝑈𝑛𝑐𝑟𝑜𝑤𝑑𝑒𝑑. ⛷️ @redresort @bigredcats 🚲 200+km of #singletrack + @redbikepark 🚵 #IMBA Ep...
@rosslander Profile Analysis Summary
Based on the last 12 posts
When we look at how rosslander's audience interacts with their content, we see an engagement rate of 1.32% — that's about 194 likes and 8 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 2.6x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 8 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 437 characters.
Key Metrics
15.2K
Followers
779
Following
12
Total Posts
1.33%
Engagement Rate
194
Avg Likes
8
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
15,204 followers
1.32% engagement rate
12 posts, 8 avg comments
19.5:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.3K
Total Likes
90
Total Comments
Engagement Rate
Your engagement rate is 47% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 90% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 91% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
A world-class recreation area is at risk and the precedent could reach every mountain town. Just ou...
View on Instagram
Yes, Rossland used to be a mining town. But we also used to rip down the mountain on wooden skis and...
View on Instagram
The 2nd Annual, Into The Trees Festival will be taking place September Long Weekend, 4th - 6th in th...
View on InstagramAnalyzed 12 posts. Top content receives 878 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 154 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">211.6</span>%
Likes Trend
+215.4%
Before: 93 avg
After: 294 avg
Comments Trend
+133.3%
Before: 5 avg
After: 11 avg
Total Engagement
+211.6%
Before: 98 avg
After: 305 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 437 characters. Long captions (500+ chars) perform best with 551 avg engagements.
Hashtag Performance
With Hashtags
8
posts
Without Hashtags
4
posts
Most Used Hashtags
Average 3.5 hashtags per post. Posts without hashtags perform 330 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 15.2K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.051
ExcellentEngagement Rate
1.32%
Below averageTotal Followers
15.2K
Following 779- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 194 likes and 8 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Travel & Adventure
Content related to travel destinations and adventures
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 582 accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @rosslander's recent content
@rosslander's engagement rate of 1.32% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 8 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 437 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.