@ruffdraft
Brandon Ruffin
Filmmaker | Photographer | Migration Patterns Top 10 photobooks 2025 - SmithsonianMag @leica_camera π΄ @apasanfrancisco @camerasandcoffeeclub @oak.sp...
@ruffdraft Profile Analysis Summary
Based on the last 12 posts
When we look at how ruffdraft's audience interacts with their content, we see an engagement rate of 2.43% β that's about 1.2K likes and 88 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers β a solid, steady performance.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 1.3x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 102 days β a infrequent rhythm. Captions tend to be detailed, averaging around 647 characters.
Key Metrics
52.4K
Followers
7.4K
Following
1.4K
Total Posts
2.43%
Engagement Rate
1.2K
Avg Likes
88
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
52,362 followers
2.43% engagement rate
1359 posts, 88 avg comments
7.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
14.2K
Total Likes
1.1K
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 41% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Micro (10K-100K) average by 10%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Reclamation | The Leica ZM2 Monochrom A meditation on time and intention with a focus on the art of...
View on Instagram
I am so incredibly excited to finally announce my debut book βMigration Patternsβ with @setantabooks...
View on Instagram
Reclamationβ£ A meditation on time and intention with the Leica ZM 2 Monochromβ£ β£ In this film, Brand...
View on InstagramAnalyzed 12 posts. Top content receives 3.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 373 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">71.1</span>%
Likes Trend
-70.6%
Before: 1.8K avg
After: 537 avg
Comments Trend
-77.5%
Before: 144 avg
After: 33 avg
Total Engagement
-71.1%
Before: 2K avg
After: 570 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 647 characters. Medium captions (101-500 chars) perform best with 1.4K avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 0.7 hashtags per post. Posts with hashtags get 958 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 52.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.142
GoodEngagement Rate
2.43%
Above averageTotal Followers
52.4K
Following 7.4K- β’ Good ratio - more followers than following
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 1.2K likes and 88 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 3.5K accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @ruffdraft's recent content
@ruffdraft's engagement rate of 2.43% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 102 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 2.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 647 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.