runcalgary
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@runcalgary

Run Calgary

PublicNonprofit organization
12
Posts
9.4K
Followers
884
Following

@runcalgary @calgarymarathon Upcoming events to keep you moving โคต๏ธ #runcalgary

linktr.ee/run_calgary
12 posts analyzed

@runcalgary Profile Analysis Summary

Based on the last 12 posts

When we look at how runcalgary's audience interacts with their content, we see an engagement rate of 1.02% โ€” that's about 88 likes and 8 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here โ€” but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 2.0x more interaction than videos โ€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up pretty much every day โ€” a highly consistent rhythm. Captions tend to be moderate-length, averaging around 322 characters.

Key Metrics

9.4K

Followers

884

Following

12

Total Posts

1.02%

Engagement Rate

88

Avg Likes

8

Avg Comments

Authority Score

37/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

9,371 followers

Engagement
12/30

1.02% engagement rate

Content
7/20

12 posts, 8 avg comments

Growth
9/15

10.6:1 follower ratio

Trust
2/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

1.1K

Total Likes

92

Total Comments

Engagement Rate

1.02%vs 5% (avg)
-80%

Your engagement rate is 80% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

88vs 500 (avg)
-82%

Your average likes are 82% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

8vs 25 (avg)
-69%

Your comments are 69% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.8

Posts per day

Average

6

Posts per week

Medium consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
48536

๐Ÿ’•๐ŸŒท๐ŸŒธ mamaโ€™s day pbs ๐Ÿ๐Ÿผโœจ motherhood is truly so special and even more so when you can do it with...

View on Instagram
Content
High Performer
2164

Weโ€™re celebrating mothers at the @sportchek Mothers Day Marathon! โค๏ธ๐Ÿƒโ€โ™€๏ธ #teambiosteel #mothersday...

View on Instagram
Content
Video
High Performer
19714

SO SO SOOO PROUD OF MY MOM TODAY!!! We can do hard thingsโ€ฆ together!! ๐Ÿ’•

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 485 likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Avg Likes49
Avg Comments9

Photos

Better
Avg Likes107
Avg Comments7

Photos outperform videos by 56 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">54.0</span>%

Likes Trend

+57.0%

Before: 68 avg

After: 107 avg

Comments Trend

+24.4%

Before: 7 avg

After: 9 avg

Total Engagement

+54.0%

Before: 75 avg

After: 116 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
9
101-500 chars
Long
2
500+ chars
ShortBest
Likes197
Comments14
Medium
Likes95
Comments8
Long
Likes-1
Comments5

Average caption length: 322 characters. Short captions (1-100 chars) perform best with 211 avg engagements.

Hashtag Performance

With Hashtags

6

posts

Avg Likes35
Avg Comments6
#ฬท

Without Hashtags

Better

6

posts

Avg Likes140
Avg Comments10

Most Used Hashtags

#morethanrunร—5#runcalgaryร—4#calgarymarathonร—3#runningcommunityร—1#movementforeverybodyร—1#teambiosteelร—1#mothersdayร—1#sportchekร—1#brennarunscalgaryร—1#movementismedicineร—1

Average 1.8 hashtags per post. Posts without hashtags perform 109 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 9.4K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.094

Excellent

Engagement Rate

1.02%

Below average

Total Followers

9.4K

Following 884
Profile Insights
  • โ€ข Very influential - follows far fewer than followers
  • โ€ข Engagement rate is below the 5-10% benchmark for micro accounts
  • โ€ข Average of 88 likes and 8 comments per post

Hashtags & Captions

Top Hashtags

#morethanrun(5)
#runcalgary(4)
#calgarymarathon(3)
#runningcommunity(1)
#movementforeverybody(1)
#teambiosteel(1)

Based on 12 recent posts

Top Caption Words

race(12)
calgary(9)
course(8)
marathon(6)
weekend(6)
servus(5)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional45% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance30%

Family & Relationships

Content about family and relationships

Relevance25%

Travel & Adventure

Content related to travel destinations and adventures

Relevance5%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English88%
Portuguese6%
German4%
Spanish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post263

Estimated based on average engagement ร— 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 263 accounts.

Best Time to Post

Best performing time: Sunday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @runcalgary's recent content

@runcalgary's engagement rate of 1.02% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing photo generated 5.5x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 322 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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