@runtheprocess
Matt Welch
marathoner co-founder/coach for @theaerobicgroup host for @bellinghamplungeclub πbellingham, washington
@runtheprocess Profile Analysis Summary
Based on the last 12 posts
When we look at how runtheprocess's audience interacts with their content, we see an engagement rate of 8.49% β that's about 214 likes and 14 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 70% higher, which suggests a genuinely engaged community.
Looking at content mix, about 50% of recent posts are videos and 50% are photos.
On the posting side, new content shows up about every 35 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 200 characters.
Key Metrics
2.7K
Followers
1.9K
Following
12
Total Posts
8.47%
Engagement Rate
214
Avg Likes
14
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
2,692 followers
8.49% engagement rate
12 posts, 14 avg comments
1.4:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.6K
Total Likes
173
Total Comments
Engagement Rate
Your engagement rate is 70% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 57% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 42% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Meet your hosts! Credit to the wonderful @emmajanefermo for the photos! Interested in other Belling...
View on InstagramAnalyzed 12 posts. Top content receives 690 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 1 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">67.4</span>%
Likes Trend
+68.6%
Before: 159 avg
After: 269 avg
Comments Trend
+50.7%
Before: 12 avg
After: 17 avg
Total Engagement
+67.4%
Before: 171 avg
After: 286 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 200 characters. Short captions (1-100 chars) perform best with 262 avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 1.1 hashtags per post. Posts without hashtags perform 154 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 2.7K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.699
AverageEngagement Rate
8.49%
Above averageTotal Followers
2.7K
Following 1.9K- β’ Balanced - following close to follower count
- β’ Engagement rate is above the 5-10% benchmark for micro accounts
- β’ Average of 214 likes and 14 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Fitness & Health
Posts about fitness, workouts, and healthy living
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement Γ 3
Audience Summary
This growing account shows very high engagement with primarily English content. Average post reaches an estimated 642 accounts.
Best Time to Post
Best performing time: Tuesday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @runtheprocess's recent content
@runtheprocess's engagement rate of 8.49% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 35 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 3.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 200 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.