russ.hb's engagement rate sits at 1.98%. For accounts with 1K-10K followers, the average is around 5%, so there's some room to grow — though every community is unique.

Out of the last 3 posts, 67% are videos and 33% are photos. Notably, videos tend to get 5.3x more engagement than photos. Content shows up about every 40 days. Captions lean concise, averaging 140 characters.