@ruthsoukup
Ruth Soukup
I help busy women build simple systems for creating a life & business you love. NYT Bestselling Author | Viral TED Talk ⬇️GET MY TOOLS
@ruthsoukup Profile Analysis Summary
Based on the last 12 posts
When we look at how ruthsoukup's audience interacts with their content, we see an engagement rate of 0.02% — that's about 31 likes and 28 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos.
On the posting side, new content shows up about every 12 days — a infrequent rhythm. Captions tend to be detailed, averaging around 1372 characters.
Key Metrics
258.2K
Followers
729
Following
12
Total Posts
0.02%
Engagement Rate
31
Avg Likes
28
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
258,173 followers
0.02% engagement rate
12 posts, 28 avg comments
354.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
368
Total Likes
339
Total Comments
Engagement Rate
Your engagement rate is 99% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 100% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 89% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
MORE HERE 👇🏼 I met my husband when I was 25 and he was 45. No one thought we would last, but we’...
View on Instagram
⬇️ NEW HERE? START HERE. Hey there, I’m Ruth. And if you found me, there’s a good chance you’re a ...
View on Instagram
⬇️ YOU NEED THIS You keep telling yourself that one day you’ll catch up. When things slow down. W...
View on InstagramAnalyzed 12 posts. Top content receives 79 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 3 avg engagements per post.
Engagement Trend
Overall Trend
StableComparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-red-400">3.1</span>%
Likes Trend
-17.8%
Before: 34 avg
After: 28 avg
Comments Trend
+15.9%
Before: 26 avg
After: 30 avg
Total Engagement
-3.1%
Before: 60 avg
After: 58 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 1372 characters. Medium captions (101-500 chars) perform best with 76 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 59 better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 258.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.003
ExcellentEngagement Rate
0.02%
Below averageTotal Followers
258.2K
Following 729- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 31 likes and 28 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 92 accounts.
Best Time to Post
Best performing time: Tuesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @ruthsoukup's recent content
@ruthsoukup's engagement rate of 0.02% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 12 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 1372 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.