ryanmccrarymarketer
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@ryanmccrarymarketer

Ryan McCrary

Public
12
Posts
37.5K
Followers
4.6K
Following

I build incredible sales funnels for entrepreneurs 💰 Digital Marketing Consultant 🚀 Register for the Free 3-Day List to Leads Challenge

@ryanmccrarymarketer Profile Analysis Summary

Based on the last 12 posts

When we look at how ryanmccrarymarketer's audience interacts with their content, we see an engagement rate of 0.25% — that's about 79 likes and 14 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 1.8x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 41 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 313 characters.

Key Metrics

37.5K

Followers

4.6K

Following

12

Total Posts

0.25%

Engagement Rate

79

Avg Likes

14

Avg Comments

Authority Score

40/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

37,535 followers

Engagement
3/30

0.25% engagement rate

Content
10/20

12 posts, 14 avg comments

Growth
7/15

8.2:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

951

Total Likes

163

Total Comments

Engagement Rate

0.25%vs 2.5% (avg)
-90%

Your engagement rate is 90% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

79vs 2,000 (avg)
-96%

Your average likes are 96% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

14vs 80 (avg)
-83%

Your comments are 83% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
45046

I built @coffeeupliftspeople from the ground up… But I knew there was another level, and that was t...

View on Instagram
Content
Most Comments
21158

Just walked the stage to receive my 2 Comma Club Award for doing over 1 Million Dollars in sales thr...

View on Instagram
Content
Video
High Performer
15619

@iheartradio studio is beautiful, when you walk you can hear songs playing on the different radio st...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 450 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Better
Avg Likes107
Avg Comments14

Photos

Avg Likes52
Avg Comments14

Videos outperform photos by 55 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">55.7</span>%

Likes Trend

-55.3%

Before: 110 avg

After: 49 avg

Comments Trend

-58.3%

Before: 19 avg

After: 8 avg

Total Engagement

-55.7%

Before: 129 avg

After: 57 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
2
1-100 chars
Medium
6
101-500 chars
Long
4
500+ chars
Short
Likes46
Comments12
MediumBest
Likes136
Comments22
Long
Likes11
Comments2

Average caption length: 313 characters. Medium captions (101-500 chars) perform best with 158 avg engagements.

Hashtag Performance

With Hashtags

Better

4

posts

Avg Likes135
Avg Comments18

Without Hashtags

8

posts

Avg Likes52
Avg Comments12

Most Used Hashtags

#happybirthdaytome×1#entrepreneurs×1#wealthmindset×1#marketing×1#motivationmonday×1#smallbusinessowner×1#entrepreneurmindset×1#leadgeneration×1

Average 0.7 hashtags per post. Posts with hashtags get 89 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 37.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.122

Good

Engagement Rate

0.25%

Below average

Total Followers

37.5K

Following 4.6K
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 79 likes and 14 comments per post

Hashtags & Captions

Top Hashtags

#happybirthdaytome(1)
#entrepreneurs(1)
#wealthmindset(1)
#marketing(1)
#motivationmonday(1)
#smallbusinessowner(1)

Based on 12 recent posts

Top Caption Words

real(6)
challenge(6)
listtoleadschallenge(6)
com(6)
childcare(5)
live(5)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional40% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance36%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance9%

Travel & Adventure

Content related to travel destinations and adventures

Relevance5%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English82%
Portuguese13%
German4%
French1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post238

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 238 accounts.

Best Time to Post

Best performing time: Saturday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @ryanmccrarymarketer's recent content

@ryanmccrarymarketer's engagement rate of 0.25% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 41 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 5.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 313 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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