@samchui
Sam Chui
✈ Citizen of the Sky ✈️ Aviation & Travel 👇 About me & new vlog
@samchui Profile Analysis Summary
Based on the last 12 posts
When we look at how samchui's audience interacts with their content, we see an engagement rate of 3.52% — that's about 33.9K likes and 300 comments per post on average. Compared to similar accounts in the 500K-1M follower range (where the average sits around 1.5%), this is 135% higher, which suggests a genuinely engaged community.
Looking at content mix, about 83% of recent posts are videos and 17% are photos. Interestingly, video content tends to spark 1.8x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 266 characters.
Key Metrics
969.4K
Followers
868
Following
12
Total Posts
3.52%
Engagement Rate
33.9K
Avg Likes
300
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
969,432 followers
3.52% engagement rate
12 posts, 300 avg comments
1116.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
406.4K
Total Likes
3.6K
Total Comments
Engagement Rate
Your engagement rate is 135% above the Macro (500K-1M) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 35% above the Macro (500K-1M) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 40% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.3
Posts per day
2
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
The landing of IL-76 in Juba, South Sudan 🇸🇸 Flight Engineer operates the throttle while pilots ar...
View on Instagram
1:400 Scale HONG KONG KAI TAK AIRPORT- Check out this mechanical gearing system that actually moves ...
View on Instagram
I had the opportunity to visit Lufthansa Technik in the Philippines and witnessed probably the last ...
View on InstagramAnalyzed 12 posts. Top content receives 221.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 16.7K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">55.0</span>%
Likes Trend
-54.7%
Before: 46.6K avg
After: 21.1K avg
Comments Trend
-80.4%
Before: 502 avg
After: 99 avg
Total Engagement
-55.0%
Before: 47.1K avg
After: 21.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 266 characters. Long captions (500+ chars) perform best with 77K avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.4 hashtags per post. Posts with hashtags get 11.6K more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 969.4K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
3.52%
Above averageTotal Followers
969.4K
Following 868- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.5-1% benchmark for large accounts
- • Average of 33.9K likes and 300 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 101.6K accounts.
Best Time to Post
Best performing time: Saturday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @samchui's recent content
@samchui's engagement rate of 3.52% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 83% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 6.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 266 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.