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scholastic's engagement rate sits at 0.04%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 17% are videos and 83% are photos. Notably, videos tend to get 3.3x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 219 characters.
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Scholastic
Scholastic is the world's largest publisher and distributor of children's books.