@schplendidsofas
Schplendid | Heavenly Sofas That Don’t Cost The Earth
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@schplendidsofas Profile Analysis Summary
Based on the last 12 posts
When we look at how schplendidsofas's audience interacts with their content, we see an engagement rate of 2.65% — that's about 1.8K likes and 59 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers — a solid, steady performance.
Looking at content mix, about 100% of recent posts are videos and 0% are photos.
On the posting side, new content shows up about every 19 days — a infrequent rhythm. Captions tend to be detailed, averaging around 697 characters.
Key Metrics
71.3K
Followers
230
Following
12
Total Posts
2.65%
Engagement Rate
1.8K
Avg Likes
59
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
71,322 followers
2.65% engagement rate
12 posts, 59 avg comments
310.1:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
22K
Total Likes
706
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your likes performance matches the Micro (10K-100K) average. Consistent performance across your content.
Avg. Comments per Post
Your comments are 26% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
We want to be as transparent as possible about what is inside our sofas. Which includes the springs....
View on Instagram
Rohan started Schplendid because he was frustrated. Frustrated that only the super wealthy could af...
View on Instagram
When Mum tries out your new sofa… WE FINALLY HAVE A NEW SOFA!! What do you think?? We are completely...
View on InstagramAnalyzed 12 posts. Top content receives 12.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.9K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">93.0</span>%
Likes Trend
-93.3%
Before: 3.4K avg
After: 229 avg
Comments Trend
-80.3%
Before: 98 avg
After: 19 avg
Total Engagement
-93.0%
Before: 3.5K avg
After: 248 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 697 characters. Long captions (500+ chars) perform best with 3.2K avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.6 hashtags per post. Posts with hashtags get 1.2K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 71.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.003
ExcellentEngagement Rate
2.65%
Above averageTotal Followers
71.3K
Following 230- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 1.8K likes and 59 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Nature & Environment
Posts featuring natural landscapes and wildlife
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 5.5K accounts.
Best Time to Post
Best performing time: Monday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @schplendidsofas's recent content
@schplendidsofas's engagement rate of 2.65% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 19 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 6.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 697 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.