sdmts
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@sdmts

SD Metropolitan Transit System

PublicTransportation Service
12
Posts
23.6K
Followers
275
Following

Official IG of San Diego MTS πŸšπŸš‰ 100+ bus routes & 4 Trolley (light rail) lines keep San Diego moving. ⬇️buy your fare, service info & more!

linktr.ee/sdmts
12 posts analyzed

@sdmts Profile Analysis Summary

Based on the last 12 posts

When we look at how sdmts's audience interacts with their content, we see an engagement rate of 46.37% β€” that's about 10.8K likes and 147 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 1755% higher, which suggests a genuinely engaged community.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 32.1x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 67 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 406 characters.

Key Metrics

23.6K

Followers

275

Following

12

Total Posts

46.37%

Engagement Rate

10.8K

Avg Likes

147

Avg Comments

Authority Score

61/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

23,605 followers

Engagement
30/30

46.37% engagement rate

Content
0/20

12 posts, 147 avg comments

Growth
13/15

85.8:1 follower ratio

Trust
8/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

129.6K

Total Likes

1.8K

Total Comments

Engagement Rate

46.37%vs 2.5% (avg)
+1755%

Your engagement rate is 1755% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

10,798vs 2,000 (avg)
+440%

Your average likes are 440% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.

Avg. Comments per Post

147vs 80 (avg)
+84%

Your comment rate exceeds the Micro (10K-100K) average by 84%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
78.5K1.1K

What is your favorite thing about transit?πŸ€­βœ¨πŸŽ€πŸŒΈ #MTSTrolley #MTSBus #SanDiegoTransit #Transit #Sa...

View on Instagram
Content
Video
High Performer
39.8K464

Trolley 😍 > Paid parking πŸ˜– Hop on the Trolley to 12th & Imperial, Gaslamp Quarter or Park & Marke...

View on Instagram
Content
High Performer
2.8K50

Where are my bendy seat besties? 🚌 #MTS #Transit #SanDiegoTransit #BendyBus

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 78.5K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes30.5K
Avg Comments402

Photos

Avg Likes945
Avg Comments20

Videos outperform photos by 29.9K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">93.3</span>%

Likes Trend

-93.3%

Before: 20.2K avg

After: 1.4K avg

Comments Trend

-91.0%

Before: 270 avg

After: 24 avg

Total Engagement

-93.3%

Before: 20.5K avg

After: 1.4K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
7
101-500 chars
Long
4
500+ chars
Short
Likes2.8K
Comments50
MediumBest
Likes18K
Comments240
Long
Likes255
Comments8

Average caption length: 406 characters. Medium captions (101-500 chars) perform best with 18.2K avg engagements.

Hashtag Performance

With Hashtags

Better

5

posts

Avg Likes24.6K
Avg Comments320
#Μ·

Without Hashtags

7

posts

Avg Likes936
Avg Comments23

Most Used Hashtags

#sandiegotransitΓ—4#transitΓ—3#padresΓ—2#sandiegopadresΓ—2#mtsΓ—2#mtstrolleyΓ—1#mtsbusΓ—1#sandiegoΓ—1#zeroemissionsΓ—1#aiscreamΓ—1

Average 3.3 hashtags per post. Posts with hashtags get 24K more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 23.6K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.012

Excellent

Engagement Rate

46.37%

Above average

Total Followers

23.6K

Following 275
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is above the 3-5% benchmark for small accounts
  • β€’ Average of 10.8K likes and 147 comments per post

Hashtags & Captions

Top Hashtags

#sandiegotransit(4)
#transit(3)
#padres(2)
#sandiegopadres(2)
#mts(2)
#mtstrolley(1)

Based on 12 recent posts

Top Caption Words

line(11)
mts(6)
san(6)
diego(6)
ready(5)
service(5)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional46% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Travel & Adventure

Content related to travel destinations and adventures

Relevance83%

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance83%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance83%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English90%
Portuguese7%
Spanish2%
French1%

Detected from 12 post captions

Audience Engagement

Engagement LevelVery High

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post32.4K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows very high engagement with primarily English content. Average post reaches an estimated 32.4K accounts.

Best Time to Post

Best performing time: Monday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @sdmts's recent content

@sdmts's engagement rate of 46.37% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 67 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 7.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 406 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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