@second_kill
Second Kill 潮流服飾/波鞋
旺角廣華街1號仁安大廈3號地鋪 💯連續十年正版正貨標籤(2016-2026) 營業時間: 每日1-9PM 門市電話: 37099208 Whatsapp: 98684558 ⬇️查詢/購買
@second_kill Profile Analysis Summary
Based on the last 12 posts
When we look at how second_kill's audience interacts with their content, we see an engagement rate of 0.40% — that's about 742 likes and 360 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 11.4x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 3 days — a moderately consistent rhythm. Captions tend to be concise, averaging around 124 characters.
Key Metrics
278.8K
Followers
3
Following
3K
Total Posts
0.40%
Engagement Rate
742
Avg Likes
360
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
278,805 followers
0.40% engagement rate
2986 posts, 360 avg comments
92935.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8.9K
Total Likes
4.3K
Total Comments
Engagement Rate
Your engagement rate is 78% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 91% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment rate exceeds the Mid-tier (100K-500K) average by 44%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.4
Posts per day
2
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Analyzed 12 posts. Top content receives 4.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.9K avg engagements per post.
Engagement Trend
Overall Trend
StableComparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-green-400">2.4</span>%
Likes Trend
-56.0%
Before: 1K avg
After: 454 avg
Comments Trend
+1031.9%
Before: 59 avg
After: 662 avg
Total Engagement
+2.4%
Before: 1.1K avg
After: 1.1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 124 characters. Short captions (1-100 chars) perform best with 2K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 1.1K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 278.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.000
ExcellentEngagement Rate
0.40%
Below averageTotal Followers
278.8K
Following 3- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 742 likes and 360 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards calm & mindful with elements of neutral & informative.
Footwear store
Profile category: Footwear store
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily Chinese content. Average post reaches an estimated 2.2K accounts.
Best Time to Post
Best performing time: Thursday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @second_kill's recent content
@second_kill's engagement rate of 0.40% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 3 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 4.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 124 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.