@shakeshack
Shake Shack
Born in NYC, raised on crinkle cuts. Order now on the Shack app π²
@shakeshack Profile Analysis Summary
Based on the last 12 posts
When we look at how shakeshack's audience interacts with their content, we see an engagement rate of 0.19% β that's about 1.7K likes and 55 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days β a highly consistent rhythm. Captions tend to be moderate-length, averaging around 201 characters.
Key Metrics
901.4K
Followers
1.1K
Following
12
Total Posts
0.19%
Engagement Rate
1.7K
Avg Likes
55
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
901,405 followers
0.19% engagement rate
12 posts, 55 avg comments
851.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
20.1K
Total Likes
658
Total Comments
Engagement Rate
Your engagement rate is 87% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 93% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 89% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.6
Posts per day
4
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
A real rib sandwich is a beautiful thing. Say hello to the new Smoky BBQ Menu! Β BBQ Boneless Baby B...
View on Instagram
From the court β‘οΈ to the Shack π Head Coach Chris DeMarco + Liberty legend Kym Hampton make the Li...
View on InstagramAnalyzed 12 posts. Top content receives 5.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 523 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">71.7</span>%
Likes Trend
+75.6%
Before: 1.2K avg
After: 2.1K avg
Comments Trend
-10.4%
Before: 58 avg
After: 52 avg
Total Engagement
+71.7%
Before: 1.3K avg
After: 2.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 201 characters. Long captions (500+ chars) perform best with 1.8K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 1.7K better on average.
Growth Indicators
Account Classification
Large InfluencerWith 901.4K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
0.19%
Below averageTotal Followers
901.4K
Following 1.1K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 0.5-1% benchmark for large accounts
- β’ Average of 1.7K likes and 55 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Food & Cuisine
Food-related content and culinary experiences
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 5K accounts.
Best Time to Post
Best performing time: Tuesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @shakeshack's recent content
@shakeshack's engagement rate of 0.19% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 3.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 201 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.