@shell
Shell
Connecting people and energy #PoweringProgressβ‘οΈ
@shell Profile Analysis Summary
Based on the last 12 posts
When we look at how shell's audience interacts with their content, we see an engagement rate of 0.26% β that's about 1.2K likes and 89 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, photo content tends to spark 4.4x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 12 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 251 characters.
Key Metrics
491.8K
Followers
30
Following
177
Total Posts
0.26%
Engagement Rate
1.2K
Avg Likes
89
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
491,773 followers
0.26% engagement rate
177 posts, 89 avg comments
16392.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
14.1K
Total Likes
1.1K
Total Comments
Engagement Rate
Your engagement rate is 86% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 85% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 64% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
1
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
This year, Shell continued to do what it has done for more than a century: help safely deliver the e...
View on Instagram
To help meet soaring energy demand, India is growing liquefied natural gas (LNG) in its energy mix. ...
View on Instagram
Deep beneath the sea, innovation is at work. Fredrik and the Shell engineering team worked with part...
View on InstagramAnalyzed 12 posts. Top content receives 6.1K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 2K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">106.8</span>%
Likes Trend
+104.2%
Before: 773 avg
After: 1.6K avg
Comments Trend
+146.4%
Before: 51 avg
After: 127 avg
Total Engagement
+106.8%
Before: 824 avg
After: 1.7K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 251 characters. Medium captions (101-500 chars) perform best with 1.3K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 1.3K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 491.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.000
ExcellentEngagement Rate
0.26%
Below averageTotal Followers
491.8K
Following 30- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 1.2K likes and 89 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.
Travel & Adventure
Content related to travel destinations and adventures
Beauty & Skincare
Beauty tips and skincare routines
Nature & Environment
Posts featuring natural landscapes and wildlife
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 3.5K accounts.
Best Time to Post
Best performing time: Monday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @shell's recent content
@shell's engagement rate of 0.26% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 12 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 4.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 251 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.