@shellcordovan
Shell Cordovan | Horse Leather
Centuries-old craft. Natural beauty. We tan, cut, and honor the finest horsehide. ✊ Love it or leave it.
@shellcordovan Profile Analysis Summary
Based on the last 12 posts
When we look at how shellcordovan's audience interacts with their content, we see an engagement rate of 0.76% — that's about 245 likes and 5 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 6.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 90 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 185 characters.
Key Metrics
33.1K
Followers
536
Following
12
Total Posts
0.76%
Engagement Rate
245
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
33,061 followers
0.76% engagement rate
12 posts, 5 avg comments
61.7:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
2.9K
Total Likes
65
Total Comments
Engagement Rate
Your engagement rate is 70% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 88% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 93% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
This orange liquid is the key to everything. #shellcordovan #cordovan #leather #vegtan #tanning #hor...
View on Instagram
New bag, new design. Handmade by me in Kvibille, s Sweden. A weekender with a separating zipper, 1...
View on Instagram
WARNING: This REEL isn’t extensively edited and may contain nudity. The shell is washed or soaked in...
View on InstagramAnalyzed 12 posts. Top content receives 1.1K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 596 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">82.2</span>%
Likes Trend
-83.1%
Before: 418 avg
After: 71 avg
Comments Trend
-24.3%
Before: 6 avg
After: 5 avg
Total Engagement
-82.2%
Before: 424 avg
After: 76 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 185 characters. Medium captions (101-500 chars) perform best with 340 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 6.2 hashtags per post. Posts with hashtags get 130 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 33.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.016
ExcellentEngagement Rate
0.76%
Below averageTotal Followers
33.1K
Following 536- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 245 likes and 5 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Beauty & Skincare
Beauty tips and skincare routines
Nature & Environment
Posts featuring natural landscapes and wildlife
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 734 accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @shellcordovan's recent content
@shellcordovan's engagement rate of 0.76% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 90 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 4.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 185 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.