shellparaguay
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@shellparaguay

Shell Paraguay

Public
12
Posts
124.3K
Followers
127
Following

Β‘Cuenta oficial de Shell en Paraguay! Enterate mΓ‘s sobre nuestras promos πŸ‘‡πŸ»

www.shell.com.py/links
12 posts analyzed

@shellparaguay Profile Analysis Summary

Based on the last 12 posts

When we look at how shellparaguay's audience interacts with their content, we see an engagement rate of 0.83% β€” that's about 984 likes and 45 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, video content tends to spark 1.3x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 2 days β€” a highly consistent rhythm. Captions tend to be moderate-length, averaging around 279 characters.

Key Metrics

124.3K

Followers

127

Following

12

Total Posts

0.83%

Engagement Rate

984

Avg Likes

45

Avg Comments

Authority Score

54/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

124,347 followers

Engagement
8/30

0.83% engagement rate

Content
4/20

12 posts, 45 avg comments

Growth
15/15

979.1:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

11.8K

Total Likes

544

Total Comments

Engagement Rate

0.83%vs 1.8% (avg)
-54%

Your engagement rate is 54% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

984vs 8,000 (avg)
-88%

Your average likes are 88% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

45vs 250 (avg)
-82%

Your comments are 82% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.4

Posts per day

Average

3

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
5.3K210

Nueva colecciΓ³n Shell Albirroja πŸ‡΅πŸ‡Ύ Por primera vez en la historia, llega una colecciΓ³n exclusiva ...

View on Instagram
Content
High Performer
2.2K117

Β‘LlegΓ³ la nueva colecciΓ³n Shell Albirroja de Playmobil! πŸ‡΅πŸ‡Ύ Este aΓ±o nos toca jugar juntos, porque...

View on Instagram
Content
High Performer
1.3K35

ConocΓ© a la generaciΓ³n histΓ³rica que nos devolviΓ³ la ilusiΓ³n VisitΓ‘ las estaciones adheridas para c...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 5.3K likes on average.

Content Type Analysis

Content Distribution

58%
42%
Videos (7)Photos (5)

Videos

Better
Avg Likes1.1K
Avg Comments35

Photos

Avg Likes828
Avg Comments60

Videos outperform photos by 243 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">78.5</span>%

Likes Trend

-79.4%

Before: 1.6K avg

After: 337 avg

Comments Trend

-55.7%

Before: 63 avg

After: 28 avg

Total Engagement

-78.5%

Before: 1.7K avg

After: 364 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
10
101-500 chars
Long
1
500+ chars
Short
Likes45
Comments4
MediumBest
Likes1.1K
Comments40
Long
Likes283
Comments145

Average caption length: 279 characters. Medium captions (101-500 chars) perform best with 1.2K avg engagements.

Hashtag Performance

With Hashtags

1

posts

Avg Likes122
Avg Comments7
#Μ·

Without Hashtags

Better

11

posts

Avg Likes1.1K
Avg Comments49

Most Used Hashtags

#nostocajugarjuntosΓ—1

Average 0.1 hashtags per post. Posts without hashtags perform 983 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 124.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.001

Excellent

Engagement Rate

0.83%

Below average

Total Followers

124.3K

Following 127
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 1-3% benchmark for medium accounts
  • β€’ Average of 984 likes and 45 comments per post

Hashtags & Captions

Top Hashtags

#nostocajugarjuntos(1)

Based on 12 recent posts

Top Caption Words

nos(8)
colecci(7)
estaciones(7)
adheridas(7)
platinum(7)
albirroja(5)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional64% dominant+Calm & Mindful

The overall tone of this profile's content leans towards romantic & emotional with elements of calm & mindful.

Family & Relationships

Content about family and relationships

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance50%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Spanish45%
Portuguese22%
French20%
Turkish13%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post3K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily Spanish content. Average post reaches an estimated 3K accounts.

Best Time to Post

Best performing time: Thursday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @shellparaguay's recent content

@shellparaguay's engagement rate of 0.83% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 5.4x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 279 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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