shellpottery
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@shellpottery

Ashley Shell

PublicArtist
12
Posts
6.6K
Followers
634
Following

I’m just a girl, standing in front of a pottery wheel, asking it to spin. 30th May- Dromana Community Market 31st May- Enchanted Market at The Briars

shellpottery.square.site
12 posts analyzed

@shellpottery Profile Analysis Summary

Based on the last 12 posts

When we look at how shellpottery's audience interacts with their content, we see an engagement rate of 1.23% — that's about 74 likes and 8 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 2.5x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 60 days — a infrequent rhythm. Captions tend to be detailed, averaging around 554 characters.

Key Metrics

6.6K

Followers

634

Following

12

Total Posts

1.24%

Engagement Rate

74

Avg Likes

8

Avg Comments

Authority Score

40/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

6,596 followers

Engagement
12/30

1.23% engagement rate

Content
10/20

12 posts, 8 avg comments

Growth
9/15

10.4:1 follower ratio

Trust
2/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

885

Total Likes

92

Total Comments

Engagement Rate

1.23%vs 5% (avg)
-75%

Your engagement rate is 75% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

74vs 500 (avg)
-85%

Your average likes are 85% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

8vs 25 (avg)
-69%

Your comments are 69% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
25126

Hey everyone! I’m thrilled to share a little bit more about myself as we reach an exciting milestone...

View on Instagram
Content
Video
High Performer
1201

Trimming ✨ I received a great idea from a local market goer that she would love a garlic grater at...

View on Instagram
Content
High Performer
6422

So this happened ā¤ļøā€šŸ”„ A huge step for Shell Pottery! My beautiful @nabertherm kiln arrived last w...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 251 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Avg Likes45
Avg Comments2

Photos

Better
Avg Likes102
Avg Comments14

Photos outperform videos by 69 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">73.0</span>%

Likes Trend

-75.2%

Before: 118 avg

After: 29 avg

Comments Trend

-46.7%

Before: 10 avg

After: 5 avg

Total Engagement

-73.0%

Before: 128 avg

After: 35 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
7
101-500 chars
Long
4
500+ chars
Short
Likes35
Comments1
Medium
Likes45
Comments5
LongBest
Likes134
Comments14

Average caption length: 554 characters. Long captions (500+ chars) perform best with 148 avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes74
Avg Comments8
#Ģ·

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#ceramicsaustraliaƗ11#potteryƗ7#potteryloveƗ6#potterystudioƗ5#ceramicsƗ5#clayforaustraliaƗ4#meetthemakerƗ3#artisticjourneyƗ2#milestonereachedƗ2#gratefulheartƗ2

Average 5.7 hashtags per post. Posts with hashtags get 82 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 6.6K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.096

Excellent

Engagement Rate

1.23%

Below average

Total Followers

6.6K

Following 634
Profile Insights
  • • Very influential - follows far fewer than followers
  • • Engagement rate is below the 5-10% benchmark for micro accounts
  • • Average of 74 likes and 8 comments per post

Hashtags & Captions

Top Hashtags

#ceramicsaustralia(11)
#pottery(7)
#potterylove(6)
#potterystudio(5)
#ceramics(5)
#clayforaustralia(4)

Based on 12 recent posts

Top Caption Words

pottery(10)
journey(5)
fun(5)
years(5)
love(5)
things(5)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional37% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Photography & Art

Focus on visual storytelling and artistic content

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance73%

Business & Motivation

Entrepreneurship and motivational content

Relevance67%

Family & Relationships

Content about family and relationships

Relevance47%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English78%
Portuguese12%
Spanish4%
German4%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post221

Estimated based on average engagement Ɨ 3

Audience Summary

This growing account shows average engagement with primarily English content. Average post reaches an estimated 221 accounts.

Best Time to Post

Best performing time: Sunday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @shellpottery's recent content

@shellpottery's engagement rate of 1.23% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 60 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 3.4x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 554 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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