@shiftnursing
SHIFT
⭐ A community of nurses fighting for health justice. 🎬 Creators of #EverybodysWork. 🩺 Watch the film. ⬇️
@shiftnursing Profile Analysis Summary
Based on the last 12 posts
When we look at how shiftnursing's audience interacts with their content, we see an engagement rate of 4.79% — that's about 1.1K likes and 15 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 92% higher, which suggests a genuinely engaged community.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 4.8x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 58 days — a infrequent rhythm. Captions tend to be detailed, averaging around 510 characters.
Key Metrics
23.2K
Followers
269
Following
694
Total Posts
4.79%
Engagement Rate
1.1K
Avg Likes
15
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
23,247 followers
4.79% engagement rate
694 posts, 15 avg comments
86.4:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
13.2K
Total Likes
184
Total Comments
Engagement Rate
Your engagement rate is 92% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 45% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 81% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Indigenous healers were advancing medicine on this land long before European colonization—from surgi...
View on Instagram
Like blood in our veins, racism pervades healthcare. It pushes some people’s pain, voices, and bod...
View on Instagram
“Everybody’s Work” is an award-winning documentary that confronts the reality of structural racism i...
View on InstagramAnalyzed 12 posts. Top content receives 6.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 1.5K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">76.9</span>%
Likes Trend
-77.2%
Before: 1.8K avg
After: 408 avg
Comments Trend
-52.8%
Before: 21 avg
After: 10 avg
Total Engagement
-76.9%
Before: 1.8K avg
After: 418 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 510 characters. Long captions (500+ chars) perform best with 1.3K avg engagements.
Hashtag Performance
With Hashtags
7
posts
Without Hashtags
5
posts
Most Used Hashtags
Average 1.0 hashtags per post. Posts without hashtags perform 463 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 23.2K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.012
ExcellentEngagement Rate
4.79%
Above averageTotal Followers
23.2K
Following 269- • Very influential - follows far fewer than followers
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 1.1K likes and 15 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Business & Motivation
Entrepreneurship and motivational content
Fitness & Health
Posts about fitness, workouts, and healthy living
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows high engagement with primarily English content. Average post reaches an estimated 3.3K accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @shiftnursing's recent content
@shiftnursing's engagement rate of 4.79% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 58 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 5.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 510 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.