@shortcake_pottery
Scarlett Lee
I make pottery, occasionally I do it well. Mostly I get my ass handed to me by a lump of mud. TikTok @shortcake.pottery
@shortcake_pottery Profile Analysis Summary
Based on the last 12 posts
When we look at how shortcake_pottery's audience interacts with their content, we see an engagement rate of 3.80% — that's about 30 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 92% of recent posts are videos and 8% are photos.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be concise, averaging around 91 characters.
Key Metrics
830
Followers
254
Following
12
Total Posts
3.73%
Engagement Rate
30
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
830 followers
3.80% engagement rate
12 posts, 1 avg comments
3.3:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
364
Total Likes
14
Total Comments
Engagement Rate
Your engagement rate is 24% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 94% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 95% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
New glaze combination heading for the shelves 🐸🥑🪲 #green #amaco #mayco #glazechemistry #pottery
View on Instagram
the goal is the bowl is the goal of the bowl #pottery #potterslife #handmade #ceramics #slowliving
View on InstagramAnalyzed 12 posts. Top content receives 54 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 4 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">30.5</span>%
Likes Trend
-32.3%
Before: 36 avg
After: 25 avg
Comments Trend
+33.3%
Before: 1 avg
After: 1 avg
Total Engagement
-30.5%
Before: 37 avg
After: 26 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 91 characters. Short captions (1-100 chars) perform best with 34 avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.8 hashtags per post. Posts with hashtags get 31 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 830 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.306
GoodEngagement Rate
3.80%
Below averageTotal Followers
830
Following 254- • Good ratio - more followers than following
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 30 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards calm & mindful with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
Under 1K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows high engagement with primarily English content. Average post reaches an estimated 91 accounts.
Best Time to Post
Best performing time: Wednesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @shortcake_pottery's recent content
@shortcake_pottery's engagement rate of 3.80% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 1.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 91 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.