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@side

Side

PublicMarketing Agency
12
Posts
30.9K
Followers
63
Following

CO-CRIADORAS DE POTÊNCIAS DA ERA DIGITAL. casting. influência. hub de conteúdo. ✉️ contato@sidegroup.com.br

@side Profile Analysis Summary

Based on the last 12 posts

When we look at how side's audience interacts with their content, we see an engagement rate of 3.52% — that's about 997 likes and 92 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 41% higher, which suggests a genuinely engaged community.

Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, video content tends to spark 1.7x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 27 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 250 characters.

Key Metrics

30.9K

Followers

63

Following

12

Total Posts

3.52%

Engagement Rate

997

Avg Likes

92

Avg Comments

Authority Score

62/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

30,935 followers

Engagement
20/30

3.52% engagement rate

Content
7/20

12 posts, 92 avg comments

Growth
15/15

491.0:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

12K

Total Likes

1.1K

Total Comments

Engagement Rate

3.52%vs 2.5% (avg)
+41%

Your engagement rate is 41% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

997vs 2,000 (avg)
-50%

Your average likes are 50% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

92vs 80 (avg)
+15%

Your comment rate exceeds the Micro (10K-100K) average by 15%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Low consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
2.3K186

influência é ponte e não balcão de vendas 👀🌟 vem com a gente em mais uma análise.

View on Instagram
Content
Most Comments
1.4K196

Somos destaque na @exame, onde nossas fundadoras Larissa Calheiros e Tatiane Medeiros contaram a tra...

View on Instagram
Content
High Performer
2.3K83

você está escondendo seus likes ou escondendo um problema maior? 💥🤯 antes de apertar “ocultar”, t...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 2.3K likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Better
Avg Likes1.4K
Avg Comments119

Photos

Avg Likes811
Avg Comments79

Videos outperform photos by 598 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">41.9</span>%

Likes Trend

-40.2%

Before: 1.2K avg

After: 746 avg

Comments Trend

-58.2%

Before: 130 avg

After: 54 avg

Total Engagement

-41.9%

Before: 1.4K avg

After: 800 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
2
1-100 chars
Medium
9
101-500 chars
Long
1
500+ chars
ShortBest
Likes1.6K
Comments126
Medium
Likes970
Comments82
Long
Likes-1
Comments117

Average caption length: 250 characters. Short captions (1-100 chars) perform best with 1.7K avg engagements.

Hashtag Performance

With Hashtags

2

posts

Avg Likes677
Avg Comments157

Without Hashtags

Better

10

posts

Avg Likes1.1K
Avg Comments79

Most Used Hashtags

#side×2#influentsummit2026×1#creatoreconomy×1

Average 0.3 hashtags per post. Posts without hashtags perform 306 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 30.9K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.002

Excellent

Engagement Rate

3.52%

Above average

Total Followers

30.9K

Following 63
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 3-5% benchmark for small accounts
  • Average of 997 likes and 92 comments per post

Hashtags & Captions

Top Hashtags

#side(2)
#influentsummit2026(1)
#creatoreconomy(1)

Based on 12 recent posts

Top Caption Words

voc(12)
ncia(8)
ria(7)
est(7)
uma(6)
seu(6)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative38% dominant+Positive & Uplifting

The overall tone of this profile's content leans towards neutral & informative with elements of positive & uplifting.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance50%

Family & Relationships

Content about family and relationships

Relevance50%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Portuguese46%
Spanish21%
Turkish16%
French13%

Detected from 12 post captions

Audience Engagement

Engagement LevelHigh

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post3K

Estimated based on average engagement × 3

Audience Summary

This established account shows high engagement with primarily Portuguese content. Average post reaches an estimated 3K accounts.

Best Time to Post

Best performing time: Thursday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @side's recent content

@side's engagement rate of 3.52% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 27 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 2.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 250 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

Explore Similar Public Profiles

Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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