smallchanges.de
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@smallchanges.de

Small Changes e.V.

PublicNonprofit organization
12
Posts
654
Followers
389
Following

Small Changes. Big Chances. ๐ŸŒ Wir unterstรผtzen das Kinderzentrum Peace Matunda in Tansania & setzen uns fรผr die Rechte von Kindern ein.

smallchanges.de/spenden/
12 posts analyzed

@smallchanges.de Profile Analysis Summary

Based on the last 12 posts

When we look at how smallchanges.de's audience interacts with their content, we see an engagement rate of 2.96% โ€” that's about 19 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here โ€” but every audience is different.

Looking at content mix, about 33% of recent posts are videos and 67% are photos.

On the posting side, new content shows up about every 122 days โ€” a infrequent rhythm. Captions tend to be detailed, averaging around 525 characters.

Key Metrics

654

Followers

389

Following

12

Total Posts

3.06%

Engagement Rate

19

Avg Likes

1

Avg Comments

Authority Score

28/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
2/25

654 followers

Engagement
16/30

2.96% engagement rate

Content
4/20

12 posts, 1 avg comments

Growth
3/15

1.7:1 follower ratio

Trust
3/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

224

Total Likes

8

Total Comments

Engagement Rate

2.96%vs 5% (avg)
-41%

Your engagement rate is 41% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

19vs 500 (avg)
-96%

Your average likes are 96% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 25 (avg)
-97%

Your comments are 97% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Saturday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
400

Unsere Arbeit, unsere Vision und unsere Kids๐Ÿ‘ง๐Ÿพ๐Ÿ‘ฆ๐Ÿฝ #freiwilligenarbeit #ehrenamt #smallchanges #1...

View on Instagram
Content
Most Comments
403

๐ŸŒŸ Welcome to the family, Lilly!โ  โ  This week we welcomed our new volunteer โ€” and she has already be...

View on Instagram
Content
High Performer
241

-english below-โ  Wir sind davon รผberzeugt, dass jedes Kind das Recht auf eine glรผckliche, gesunde un...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 40 likes on average.

Content Type Analysis

Content Distribution

33%
67%
Videos (4)Photos (8)

Videos

Avg Likes17
Avg Comments0

Photos

Better
Avg Likes19
Avg Comments1

Photos outperform videos by 3 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">64.3</span>%

Likes Trend

-64.2%

Before: 28 avg

After: 10 avg

Comments Trend

-66.7%

Before: 1 avg

After: 0 avg

Total Engagement

-64.3%

Before: 29 avg

After: 10 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
5
101-500 chars
Long
6
500+ chars
Short
Likes9
Comments0
MediumBest
Likes26
Comments1
Long
Likes14
Comments1

Average caption length: 525 characters. Medium captions (101-500 chars) perform best with 27 avg engagements.

Hashtag Performance

With Hashtags

6

posts

Avg Likes18
Avg Comments0
#ฬท

Without Hashtags

Better

6

posts

Avg Likes20
Avg Comments1

Most Used Hashtags

#smallchangesร—6#peacematundaร—5#tanzaniaร—3#100prozentkommenanร—2#tansaniaร—2#kindernhelfenร—2#waisenkinderร—2#volunteerloveร—2#childrenscenterร—2#charityร—2

Average 6.3 hashtags per post. Posts without hashtags perform 3 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 654 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.595

Average

Engagement Rate

2.96%

Below average

Total Followers

654

Following 389
Profile Insights
  • โ€ข Balanced - following close to follower count
  • โ€ข Engagement rate is below the 5-10% benchmark for micro accounts
  • โ€ข Average of 19 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#smallchanges(6)
#peacematunda(5)
#tanzania(3)
#100prozentkommenan(2)
#tansania(2)
#kindernhelfen(2)

Based on 12 recent posts

Top Caption Words

und(24)
die(16)
ein(15)
wir(9)
unsere(8)
dass(8)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional51% dominant+Positive & Uplifting

The overall tone of this profile's content leans towards romantic & emotional with elements of positive & uplifting.

Family & Relationships

Content about family and relationships

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance50%

Travel & Adventure

Content related to travel destinations and adventures

Relevance25%

Photography & Art

Focus on visual storytelling and artistic content

Relevance25%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

German58%
English30%
Portuguese6%
Spanish2%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeEmerging Creator

Under 1K followers

Est. Reach per Post56

Estimated based on average engagement ร— 3

Audience Summary

This growing account shows average engagement with primarily German content. Average post reaches an estimated 56 accounts.

Best Time to Post

Best performing time: Saturday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @smallchanges.de's recent content

@smallchanges.de's engagement rate of 2.96% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 122 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.2x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 525 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

Explore Similar Public Profiles

Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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