@so_kellys
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@so_kellys Profile Analysis Summary
Based on the last 12 posts
When we look at how so_kellys's audience interacts with their content, we see an engagement rate of 0.17% β that's about -1 likes and 19 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, photo content tends to spark 3.8x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 53 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 166 characters.
Key Metrics
10.7K
Followers
5.9K
Following
12
Total Posts
0.17%
Engagement Rate
-1
Avg Likes
19
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
10,673 followers
0.17% engagement rate
12 posts, 19 avg comments
1.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
-12
Total Likes
225
Total Comments
Engagement Rate
Your engagement rate is 93% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 100% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 77% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
NYC πΊπΈπ½β€οΈ #nyc #newyork #manhattan #newyorkcity #travel #love #photography #usa #fashion #instago...
View on Instagram
Subtlety is also a form of confidence π₯° . . . #polishgirl #mama #goodvibesalways
View on Instagram
Ten rok pokazuje mi, ΕΌe wszystko jest moΕΌliwe π₯° Kiedy naprawdΔ wierzysz w siebie, Εwiat zaczyna ukΕ...
View on InstagramAnalyzed 12 posts. Top content receives -1 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 19 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">63.5</span>%
Likes Trend
+0.0%
Before: -1 avg
After: -1 avg
Comments Trend
-61.1%
Before: 27 avg
After: 11 avg
Total Engagement
-63.5%
Before: 26 avg
After: 10 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 166 characters. Medium captions (101-500 chars) perform best with 19 avg engagements.
Hashtag Performance
With Hashtags
10
posts
Without Hashtags
2
posts
Most Used Hashtags
Average 5.4 hashtags per post. Posts with hashtags get 18 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 10.7K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.550
AverageEngagement Rate
0.17%
Below averageTotal Followers
10.7K
Following 5.9K- β’ Balanced - following close to follower count
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of -1 likes and 19 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards positive & uplifting with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated -3 accounts.
Best Time to Post
Best performing time: Thursday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @so_kellys's recent content
@so_kellys's engagement rate of 0.17% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 53 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 2.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 166 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.