@sofadotcom
Sofa.com - Handmade to order furniture
We love handcrafting beautiful furniture. Share your #sofadotcom space for a chance to be featured.
@sofadotcom Profile Analysis Summary
Based on the last 12 posts
When we look at how sofadotcom's audience interacts with their content, we see an engagement rate of 0.16% — that's about 300 likes and 4 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, photo content tends to spark 86.0x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 358 characters.
Key Metrics
185.2K
Followers
1K
Following
3.8K
Total Posts
0.16%
Engagement Rate
300
Avg Likes
4
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
185,189 followers
0.16% engagement rate
3830 posts, 4 avg comments
178.4:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
3.6K
Total Likes
42
Total Comments
Engagement Rate
Your engagement rate is 91% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Saturday
Most active day
Posts by Weekday
Top Performing Content
if you like it buy it twice.. just miniature 🥹🥹🤭 Actually, I did buy it twice. My first Bluebell...
View on Instagram
❔QOTD: what’s a book you read a while ago that you can’t stop thinking about? I am still obsessed wi...
View on Instagram
Sofas are central to our home, from lounging, sleeping, hosting or even jumping, your sofa is centra...
View on InstagramAnalyzed 12 posts. Top content receives 3.1K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 510 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">521.0</span>%
Likes Trend
+549.8%
Before: 80 avg
After: 520 avg
Comments Trend
-32.0%
Before: 4 avg
After: 3 avg
Total Engagement
+521.0%
Before: 84 avg
After: 523 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 358 characters. Long captions (500+ chars) perform best with 491 avg engagements.
Hashtag Performance
With Hashtags
2
posts
Without Hashtags
10
posts
Most Used Hashtags
Average 0.5 hashtags per post. Posts with hashtags get 1.8K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 185.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.006
ExcellentEngagement Rate
0.16%
Below averageTotal Followers
185.2K
Following 1K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 1-3% benchmark for medium accounts
- • Average of 300 likes and 4 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Entertainment & Music
Entertainment, music, and nightlife content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Nature & Environment
Posts featuring natural landscapes and wildlife
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 900 accounts.
Best Time to Post
Best performing time: Saturday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @sofadotcom's recent content
@sofadotcom's engagement rate of 0.16% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 10.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 358 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.