sofarsolar_global
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@sofarsolar_global

SOFAR

PublicProduct/service
12
Posts
2.8K
Followers
50
Following

We are a global leading provider of solar PV and energy storage solutions.

www.sofarsolar.com/
12 posts analyzed

@sofarsolar_global Profile Analysis Summary

Based on the last 12 posts

When we look at how sofarsolar_global's audience interacts with their content, we see an engagement rate of 0.25% — that's about 7 likes and 0 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, photo content tends to spark 2.7x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 40 days — a infrequent rhythm. Captions tend to be detailed, averaging around 566 characters.

Key Metrics

2.8K

Followers

50

Following

12

Total Posts

0.25%

Engagement Rate

7

Avg Likes

0

Avg Comments

Authority Score

26/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
4/25

2,751 followers

Engagement
3/30

0.25% engagement rate

Content
4/20

12 posts, 0 avg comments

Growth
13/15

55.0:1 follower ratio

Trust
2/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

79

Total Likes

3

Total Comments

Engagement Rate

0.25%vs 5% (avg)
-95%

Your engagement rate is 95% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

7vs 500 (avg)
-99%

Your average likes are 99% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

0vs 25 (avg)
-99%

Your comments are 99% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
151

Powering tomorrow, today! Discover how SOFAR’s all-scenario solar and storage solutions bring clean ...

View on Instagram
Content
Most Comments
62

SO… 👀 SOFAR… ☁️ SOFAR got you covered. Energy to power life across Australia ☀️ Smart Energy Confe...

View on Instagram
Content
High Performer
130

Bright ideas meet innovative technology. From PV inverters to energy storage systems, SOFAR leads th...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 15 likes on average.

Content Type Analysis

Content Distribution

25%
75%
Videos (3)Photos (9)

Videos

Avg Likes3
Avg Comments0

Photos

Better
Avg Likes8
Avg Comments0

Photos outperform videos by 5 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">53.6</span>%

Likes Trend

-50.9%

Before: 9 avg

After: 4 avg

Comments Trend

-100.0%

Before: 1 avg

After: 0 avg

Total Engagement

-53.6%

Before: 9 avg

After: 4 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
7
101-500 chars
Long
5
500+ chars
MediumBest
Likes8
Comments0
Long
Likes5
Comments0

Average caption length: 566 characters. Medium captions (101-500 chars) perform best with 8 avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes7
Avg Comments0

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#energystorage×7#smartenergy2026×6#sofar×5#sofaraustralia×5#sofarsolar×4#solaraustralia×3#solarenergy×3#australia×3#sofarnight×2#greenfuture×1

Average 4.2 hashtags per post. Posts with hashtags get 7 more avg engagements.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 2.8K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.018

Excellent

Engagement Rate

0.25%

Below average

Total Followers

2.8K

Following 50
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 5-10% benchmark for micro accounts
  • Average of 7 likes and 0 comments per post

Hashtags & Captions

Top Hashtags

#energystorage(7)
#smartenergy2026(6)
#sofar(5)
#sofaraustralia(5)
#sofarsolar(4)
#solaraustralia(3)

Based on 12 recent posts

Top Caption Words

sofar(18)
energy(11)
australian(8)
australia(8)
storage(6)
homes(6)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional54% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance46%

Travel & Adventure

Content related to travel destinations and adventures

Relevance31%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance31%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English93%
Portuguese6%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post20

Estimated based on average engagement × 3

Audience Summary

This growing account shows low engagement with primarily English content. Average post reaches an estimated 20 accounts.

Best Time to Post

Best performing time: Monday 12am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @sofarsolar_global's recent content

@sofarsolar_global's engagement rate of 0.25% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 40 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 566 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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