sofiaeustrom
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@sofiaeustrom

Sofia Euström

PublicDigital creator
12
Posts
6.6K
Followers
945
Following

Mamma till 👧🏼 210129 & 👶🏼 251029 Småbarnsliv med humor, hjärta & en dos kaos😅 Ärligt & relaterbart -mitt i tvåbarnslivet Stockholm 📩 sofia@eustr...

12 posts analyzed

@sofiaeustrom Profile Analysis Summary

Based on the last 12 posts

When we look at how sofiaeustrom's audience interacts with their content, we see an engagement rate of 3.09% — that's about 175 likes and 30 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, photo content tends to spark 1.5x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 21 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 231 characters.

Key Metrics

6.6K

Followers

945

Following

1.7K

Total Posts

3.09%

Engagement Rate

175

Avg Likes

30

Avg Comments

Authority Score

61/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
7/25

6,626 followers

Engagement
20/30

3.09% engagement rate

Content
20/20

1708 posts, 30 avg comments

Growth
7/15

7.0:1 follower ratio

Trust
7/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

2.1K

Total Likes

362

Total Comments

Engagement Rate

3.09%vs 5% (avg)
-38%

Your engagement rate is 38% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

175vs 500 (avg)
-65%

Your average likes are 65% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

30vs 25 (avg)
+21%

Your comment rate exceeds the Nano (1K-10K) average by 21%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

0

Posts per week

Medium consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
1.5K169

Lillebror! ❤️ Den 29/10 kl.19:33 tittade världens mest perfekta lilla lillebror ut! 🥺❤️

View on Instagram
Content
Video
High Performer
64697

Vi ska få en….💗💙🥺 . . . . . . . . —————————————————————————————————————————— #vimedbarn #mommys...

View on Instagram
Content
High Performer
-128

🤰🏼💭🤍🥺 . . . . . . ————————————————————————————— #week39 #pregnant #pregnantbelly #pregnant_wor...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1.5K likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Avg Likes128
Avg Comments29

Photos

Better
Avg Likes208
Avg Comments31

Photos outperform videos by 82 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">98.4</span>%

Likes Trend

-100.3%

Before: 351 avg

After: -1 avg

Comments Trend

-86.2%

Before: 53 avg

After: 7 avg

Total Engagement

-98.4%

Before: 404 avg

After: 6 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
8
101-500 chars
Long
1
500+ chars
ShortBest
Likes487
Comments59
Medium
Likes80
Comments22
Long
Likes-1
Comments7

Average caption length: 231 characters. Short captions (1-100 chars) perform best with 546 avg engagements.

Hashtag Performance

With Hashtags

11

posts

Avg Likes58
Avg Comments18

Without Hashtags

Better

1

posts

Avg Likes1.5K
Avg Comments169

Most Used Hashtags

#vimedbarn×10#mammalivet×8#viföräldrar×7#familjeliv×4#babyboy×4#motherhood×3#småbarnsliv×3#pregnant×2#pregnantandperfect×2#pregnancy×2

Average 8.9 hashtags per post. Posts without hashtags perform 1.6K better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 6.6K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.143

Good

Engagement Rate

3.09%

Below average

Total Followers

6.6K

Following 945
Profile Insights
  • Good ratio - more followers than following
  • Engagement rate is below the 5-10% benchmark for micro accounts
  • Average of 175 likes and 30 comments per post

Hashtags & Captions

Top Hashtags

#vimedbarn(10)
#mammalivet(8)
#viföräldrar(7)
#familjeliv(4)
#babyboy(4)
#motherhood(3)

Based on 12 recent posts

Top Caption Words

att(9)
det(7)
med(4)
som(3)
bara(3)
och(3)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional55% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Family & Relationships

Content about family and relationships

Relevance100%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Turkish30%
Spanish22%
French22%
German17%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeNano Influencer

1K-10K followers

Est. Reach per Post525

Estimated based on average engagement × 3

Audience Summary

This growing account shows average engagement with primarily Turkish content. Average post reaches an estimated 525 accounts.

Best Time to Post

Best performing time: Thursday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @sofiaeustrom's recent content

@sofiaeustrom's engagement rate of 3.09% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 21 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 8.0x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 231 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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