@sofie_soder
Sofie Söder
💝Mitt liv som egen företagare och Fristående Senior Sales Director för MaryKay.
@sofie_soder Profile Analysis Summary
Based on the last 12 posts
When we look at how sofie_soder's audience interacts with their content, we see an engagement rate of 2.25% — that's about 14 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 100% of recent posts are videos and 0% are photos.
On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be concise, averaging around 0 characters.
Key Metrics
660
Followers
1K
Following
12
Total Posts
2.27%
Engagement Rate
14
Avg Likes
1
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
660 followers
2.25% engagement rate
12 posts, 1 avg comments
0.6:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
166
Total Likes
12
Total Comments
Engagement Rate
Your engagement rate is 55% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 97% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
1.2
Posts per day
8
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Analyzed 12 posts. Top content receives 28 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 15 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">10.6</span>%
Likes Trend
-2.4%
Before: 14 avg
After: 14 avg
Comments Trend
-80.0%
Before: 2 avg
After: 0 avg
Total Engagement
-10.6%
Before: 16 avg
After: 14 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 0 characters. No Caption captions (0 chars) perform best with 15 avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 15 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 660 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
1.559
PoorEngagement Rate
2.25%
Below averageTotal Followers
660
Following 1K- • Following exceeds followers - may indicate follow-back strategy
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 14 likes and 1 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
No significant words found in recent captions
Common words filtered out for relevance
Content Themes
Community
Profile category: Community
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Not enough caption text to detect languages
Audience Engagement
Based on likes-to-followers ratio
Under 1K followers
Estimated based on average engagement Ă— 3
Audience Summary
This growing account shows average engagement. Average post reaches an estimated 42 accounts.
Best Time to Post
Best performing time: Wednesday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @sofie_soder's recent content
@sofie_soder's engagement rate of 2.25% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 100% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 2.2x more engagement than average posts, suggesting strong resonance with specific content themes.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.