@sonsofstonecarpentry
Sam Stone
Based in the Willamette Valley, OR. Finish carpenter specializing in trim, moulding, doors, windows, paneling, staircases, and more.
@sonsofstonecarpentry Profile Analysis Summary
Based on the last 12 posts
When we look at how sonsofstonecarpentry's audience interacts with their content, we see an engagement rate of 2.44% β that's about 362 likes and 13 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers β a solid, steady performance.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 19.3x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 67 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 356 characters.
Key Metrics
15.3K
Followers
643
Following
12
Total Posts
2.45%
Engagement Rate
362
Avg Likes
13
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
15,334 followers
2.44% engagement rate
12 posts, 13 avg comments
23.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
4.3K
Total Likes
151
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 82% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 84% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Been using these guys for a couple months and can only say good things. Itβs a great upgrade especia...
View on Instagram
Pocket door wet set in stain grade. How we go about it. #carpentry #finishcarpentry #pocketdoors
View on Instagram
Spending the necessary time to prep a surface so that installations goes quickly and smoothly is key...
View on InstagramAnalyzed 12 posts. Top content receives 2.5K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 386 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">142.5</span>%
Likes Trend
+148.2%
Before: 208 avg
After: 516 avg
Comments Trend
+32.3%
Before: 11 avg
After: 14 avg
Total Engagement
+142.5%
Before: 219 avg
After: 530 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 356 characters. Short captions (1-100 chars) perform best with 458 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 2.8 hashtags per post. Posts with hashtags get 386 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 15.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.042
ExcellentEngagement Rate
2.44%
Below averageTotal Followers
15.3K
Following 643- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 362 likes and 13 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Beauty & Skincare
Beauty tips and skincare routines
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 1.1K accounts.
Best Time to Post
Best performing time: Wednesday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @sonsofstonecarpentry's recent content
@sonsofstonecarpentry's engagement rate of 2.44% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 67 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 6.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 356 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.