@sonya_urus
Sofie | aesthetic & lifestyle
📍moscow, russia эстетика, lifestyle и вдохновение ♡ 💌 сотрудничество — direct
@sonya_urus Profile Analysis Summary
Based on the last 12 posts
When we look at how sonya_urus's audience interacts with their content, we see an engagement rate of 10.61% — that's about 12.2K likes and 102 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 489% higher, which suggests a genuinely engaged community.
Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 5.0x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be concise, averaging around 30 characters.
Key Metrics
116.1K
Followers
620
Following
390
Total Posts
10.61%
Engagement Rate
12.2K
Avg Likes
102
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
116,077 followers
10.61% engagement rate
390 posts, 102 avg comments
187.2:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
146.5K
Total Likes
1.2K
Total Comments
Engagement Rate
Your engagement rate is 489% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 53% above the Mid-tier (100K-500K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 59% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Analyzed 12 posts. Top content receives 59.9K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 18.4K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">27.8</span>%
Likes Trend
-27.7%
Before: 14.2K avg
After: 10.2K avg
Comments Trend
-39.9%
Before: 128 avg
After: 77 avg
Total Engagement
-27.8%
Before: 14.3K avg
After: 10.3K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 28 characters. No Caption captions (0 chars) perform best with 60.3K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 12.3K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 116.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.005
ExcellentEngagement Rate
10.61%
Above averageTotal Followers
116.1K
Following 620- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 12.2K likes and 102 comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional.
Personal blog
Profile category: Personal blog
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily Russian content. Average post reaches an estimated 36.6K accounts.
Best Time to Post
Best performing time: Tuesday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @sonya_urus's recent content
@sonya_urus's engagement rate of 10.61% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 4.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 30 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.