specializedmx
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@specializedmx

Specialized México

PublicBrand
12
Posts
123.4K
Followers
254
Following

Pedaleando el 🌎 hacia adelante 👉🏼

www.specialized.com/mx/es
12 posts analyzed

@specializedmx Profile Analysis Summary

Based on the last 12 posts

When we look at how specializedmx's audience interacts with their content, we see an engagement rate of 0.94% — that's about 1.1K likes and 20 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, video content tends to spark 4.8x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 288 characters.

Key Metrics

123.4K

Followers

254

Following

12

Total Posts

0.94%

Engagement Rate

1.1K

Avg Likes

20

Avg Comments

Authority Score

50/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

123,405 followers

Engagement
8/30

0.94% engagement rate

Content
0/20

12 posts, 20 avg comments

Growth
15/15

485.8:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

13.6K

Total Likes

240

Total Comments

Engagement Rate

0.94%vs 1.8% (avg)
-48%

Your engagement rate is 48% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

1,137vs 8,000 (avg)
-86%

Your average likes are 86% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

20vs 250 (avg)
-92%

Your comments are 92% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

1.0

Posts per day

Average

7

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
7.6K179

🎙️ “Checo, incredible race. Really brilliant. Well done.” Tarmac SL8 S‑Works · Edición especial. D...

View on Instagram
Content
High Performer
2.9K19

Una Bicicleta para Conquistarlas a Todas. Specialized x @schecoperez Tarmac SL8 S-Works. 🧑🏻‍🎨 @...

View on Instagram
Content
High Performer
82714

Siempre presente. Desde el primer día ❤️
 El mejor apoyo se celebra hoy. Feliz día de las madres 🙌�...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 7.6K likes on average.

Content Type Analysis

Content Distribution

25%
75%
Videos (3)Photos (9)

Videos

Better
Avg Likes2.8K
Avg Comments65

Photos

Avg Likes589
Avg Comments5

Videos outperform photos by 2.3K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">82.8</span>%

Likes Trend

-82.8%

Before: 1.9K avg

After: 334 avg

Comments Trend

-85.2%

Before: 35 avg

After: 5 avg

Total Engagement

-82.8%

Before: 2K avg

After: 339 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
11
101-500 chars
Long
1
500+ chars
MediumBest
Likes1.2K
Comments22
Long
Likes220
Comments0

Average caption length: 288 characters. Medium captions (101-500 chars) perform best with 1.2K avg engagements.

Hashtag Performance

With Hashtags

Better

11

posts

Avg Likes1.2K
Avg Comments21

Without Hashtags

1

posts

Avg Likes178
Avg Comments4

Most Used Hashtags

#iamspecialized×10#giroditalia×2#tarmac×2#specializedmx×2#offroad×2#racewin×2#gravel×2#ambush3×1#bikeporn×1#tarmacsl8×1

Average 2.5 hashtags per post. Posts with hashtags get 1.1K more avg engagements.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 123.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.002

Excellent

Engagement Rate

0.94%

Below average

Total Followers

123.4K

Following 254
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 1.1K likes and 20 comments per post

Hashtags & Captions

Top Hashtags

#iamspecialized(10)
#giroditalia(2)
#tarmac(2)
#specializedmx(2)
#offroad(2)
#racewin(2)

Based on 12 recent posts

Top Caption Words

works(8)
con(7)
victoria(5)
recon(5)
tarmac(4)
primer(4)

Common words filtered out for relevance

Content Themes

Content Mood

Energetic & Driven46% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance13%

Family & Relationships

Content about family and relationships

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Spanish46%
French23%
Portuguese17%
Turkish12%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post3.4K

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily Spanish content. Average post reaches an estimated 3.4K accounts.

Best Time to Post

Best performing time: Tuesday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @specializedmx's recent content

@specializedmx's engagement rate of 0.94% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing video generated 6.8x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 288 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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