@spell
S P E L L
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@spell Profile Analysis Summary
Based on the last 12 posts
When we look at how spell's audience interacts with their content, we see an engagement rate of 0.13% β that's about 751 likes and 635 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 3.2x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day β a highly consistent rhythm. Captions tend to be moderate-length, averaging around 217 characters.
Key Metrics
1M
Followers
1.2K
Following
12
Total Posts
0.13%
Engagement Rate
751
Avg Likes
635
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
1,032,661 followers
0.13% engagement rate
12 posts, 635 avg comments
881.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
9K
Total Likes
7.6K
Total Comments
Engagement Rate
Your engagement rate is 89% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 58% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
2.0
Posts per day
14
Posts per week
Sunday
Most active day
Posts by Weekday
Top Performing Content
**GIVEAWAY ENDED**π· the perfect pairing ~ @spell x @downtherabbitholewines Weβre giving away the ...
View on Instagram
An evening spent with our South Australia community at @downtherabbitholewines ππ· Sipping wine amo...
View on Instagram
It seems to be a match made in heaven βοΈ a sea of Spell spotted at @downtherabbitholewines ~ come an...
View on InstagramAnalyzed 12 posts. Top content receives 2.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.5K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">76.2</span>%
Likes Trend
-48.3%
Before: 990 avg
After: 512 avg
Comments Trend
-98.4%
Before: 1.2K avg
After: 20 avg
Total Engagement
-76.2%
Before: 2.2K avg
After: 532 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 217 characters. Long captions (500+ chars) perform best with 9.6K avg engagements.
Hashtag Performance
With Hashtags
1
posts
Without Hashtags
11
posts
Most Used Hashtags
Average 0.1 hashtags per post. Posts without hashtags perform 1.1K better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 1M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.001
ExcellentEngagement Rate
0.13%
Below averageTotal Followers
1M
Following 1.2K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 0.2-0.5% benchmark for mega accounts
- β’ Average of 751 likes and 635 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Entertainment & Music
Entertainment, music, and nightlife content
Food & Cuisine
Food-related content and culinary experiences
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 2.3K accounts.
Best Time to Post
Best performing time: Friday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @spell's recent content
@spell's engagement rate of 0.13% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 6.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 217 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.